Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-08-31

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In the recent days businesses highlight on advertising their products to be different and unique in its own way. I believe it is a negative development because we are used to the same kind of advertising techniques since the past few decades. The consumers are bored and tired of the usual routine of advertisements lately that impacts the sales of the products.

Lately the advertisements of every product are almost similar, audiences are familiar with the same old methods used for advertising a product. They already predict the way it is being portrayed even before the video is completed. For example, advertisements of the washing powders like Ariel, Surf excel convey the same message that the powders could wash any stubborn dirt on the cloth, which is not unique we have been witnessing the same old ads on television. I think businesses should come up with an innovative thought of how the product is different from others that will attract the customers.

The same old routine of how the advertisements are made disinterests the customers who are seeking something new and would not purchase the goods, that way there could be a decline in the sales. Businesses should implement better marketing strategies to boost their sales. In todays world social media took over by storm so the younger generation or the influencers should be given a chance for promoting the products. They come up with better ideas in reaching to customers. For example, the influencer on instagram who has a good fan base can attract the customers in purchasing a product.

In conclusion, I feel that the way the businesses make advertisements these days are quite boring and definitely has a negative impact on the sale of the items or goods. This needs to be changed by implementing a better way that targets its audiences.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development is somewhat limited. While you identify that businesses use 'newness' to attract customers, the analysis of why this is a negative development is repetitive, focusing primarily on consumer boredom. To achieve a higher band, you should explore the broader implications, such as the environmental impact of planned obsolescence or the psychological pressure on consumers, rather than just repeating that ads are 'boring.' The position is clear, but the supporting arguments lack depth and variety.

Coherence and Cohesion — Band 6.0

The essay is organized into logical paragraphs, each with a central theme. There is a clear introduction, body paragraphs, and a conclusion. However, the use of cohesive devices is somewhat mechanical and repetitive. Phrases like 'The same old routine' and 'Lately' are used to transition between ideas, but the flow between sentences could be smoother. Referencing is generally clear, but the connection between the idea of 'newness' in advertising and the proposed solution of using social media influencers is not fully bridged, making the progression of ideas feel slightly disjointed in the third paragraph.

Lexical Resource — Band 6.0

The vocabulary is adequate for the task but lacks the range and precision required for higher bands. You rely on common, repetitive phrases such as 'same old,' 'boring,' and 'good ideas.' While you attempt to use some topic-specific vocabulary like 'marketing strategies' and 'influencers,' the overall lexical range is limited. There are some minor errors in collocation, such as 'highlight on advertising' (should be 'highlight the importance of advertising') and 'took over by storm' (should be 'took the world by storm'). Expanding your vocabulary to include more sophisticated synonyms would improve the quality of your writing.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. While the meaning is generally clear, there are several grammatical errors that persist throughout the text. For instance, 'In the recent days businesses highlight on advertising' contains a preposition error, and 'the influencer on instagram who has a good fan base can attract the customers in purchasing' is slightly awkward. Punctuation is generally functional, but there are some run-on sentences and missing commas that affect the flow. To improve, focus on ensuring subject-verb agreement and refining the use of complex sentence structures to ensure they are error-free.

See this exact question answered at other band scores — the same prompt compared across bands.

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