Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-01

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

The topic is to describe how advertising enhance the growth of newly launched product. Now a days almost every business man use advertising to express their product quality and performance. Some use adds as marketing on social media platforms. Some ask the famous personalities to get a picture with their product or make add with their product. I think advertising is compulsory in this generation. Every one is using social media and most advertisements are there. I think that the main thing before advertising is the quality of product . If you do not have a good quality your business would flops. The second thing is the labeling of product. Mostly People attracts from attractive labeling . The label contains contrast in colors that express the beauty of product . Advertising is positive development for business owners . They get a lot of customers from advertisement . You see many success full business owners always that they mostly play advertisement of their newly launched product. Some businesses flops not from advertising but from low quality product . Because one of my friend started chips business . He played good advertising, good labeling .But he did a huge mistake by choosing wrong ingredients for chips. The customers do not like it and the whole struggle vanishes. I will suggest every business starter that he must use advertising to grow his business and use quality things in his product . Now most people came from social media platforms by seem adds and they should keep buying it if the quality is good.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses the prompt but lacks the depth required for a higher band. While you identify that advertising is used to highlight quality and performance, the explanation of 'why' businesses emphasize 'newness' is superficial. You touch upon the positive aspects of advertising, but the discussion on whether this is a positive or negative development is underdeveloped. The example of your friend's chips business is relevant but lacks a clear connection to the specific concept of 'newness' in advertising. To improve, ensure you explicitly answer both parts of the prompt with more analytical depth rather than focusing primarily on general business advice.

Coherence and Cohesion — Band 5.0

The essay lacks a clear paragraph structure, appearing as one large block of text. This makes the progression of ideas difficult to follow. While there is a basic attempt to link ideas, the use of cohesive devices is mechanical and repetitive (e.g., 'Some use...', 'The second thing is...'). There is no clear introduction or conclusion, and the transition between the general discussion of advertising and the personal anecdote is abrupt. To improve, organize your response into distinct paragraphs: an introduction, two body paragraphs for your main points, and a conclusion.

Lexical Resource — Band 5.0

The vocabulary is limited and often repetitive. You rely on basic terms like 'good', 'bad', 'things', and 'business'. There are several instances of incorrect word choice and collocation, such as 'business man' instead of 'entrepreneur' or 'business owner', and 'played good advertising' instead of 'ran a successful advertising campaign'. The phrase 'the whole struggle vanishes' is also unnatural in this context. To reach a higher band, you should aim to use more precise, academic vocabulary and collocations related to marketing and consumer behavior.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede clarity. There are consistent issues with subject-verb agreement (e.g., 'most people came from social media... by seem adds'), article usage, and sentence structure. Many sentences are simple or contain run-on structures. For example, 'Mostly People attracts from attractive labeling' is grammatically incorrect. You should focus on mastering basic sentence construction, including correct verb tenses and pluralization, before attempting more complex structures. Proofreading for basic errors like 'adds' (advertisements) versus 'adds' (the verb) is essential.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.