Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-02

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays, businesses are trying to enhance their promotions to a substantial extent with the help of their products. For making these advertisements fruitful, they are saying, these products are useful and new in the market. From my perspective, this is a positive development and I shall explain it with the help of suitable reasons and also draw a rational conclusion for it.

Nowadays, numerous promotions are prevailing in our society regarding products and they argue that they have some extraordinary features in their products as compared to previous products. This would results better and new products in the markets, due to the fact that everyone is trying to make superior products and then pay attention to its advertisement, so that their products make twice profit as compared to other products. A prime instance is my cousin's companies, who is designing new products and burns oil midnight for the growth of his companies. They enhance their businesses by running advertisements on televisions and make sure that their products are more beneficial for consumers instead of other products.

Another significant factor is the growth of the economy. When a large proportion of individuals expand their businesses on national and global level, they pay more taxes which are implemented in case of exporting goods to other nations. This would ultimately proves beneficial for country's economy. In my imagination, this is a positive development, due to the fact that, it would have more useful and beneficial aspects for both economy and for the individuals.

To put in brief, though advertisement competitions of new products are enhanced day by day but it would ultimately benefit for the the general populace, economy as well as for the buyers.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat limited. The explanation regarding economic growth is a bit superficial, and the example of the 'cousin's company' is personal and lacks the depth required for an academic essay. While a clear position is maintained throughout, the supporting arguments could be more robustly extended to reach a higher band. The response stays on topic, but the analysis of the 'why' and the 'positive/negative' aspects remains at a fairly general level.

Coherence and Cohesion — Band 6.0

The essay is organized into logical paragraphs, and there is a clear progression of ideas from the introduction to the conclusion. Cohesive devices are used, such as 'another significant factor' and 'to put in brief', which help guide the reader. However, some transitions feel a bit mechanical or slightly unnatural, such as 'In my imagination' to introduce an opinion. Additionally, the referencing is occasionally unclear, and the flow between sentences could be improved to make the connections between ideas more seamless. Overall, the structure is coherent, but the use of cohesive devices lacks the flexibility required for a higher band.

Lexical Resource — Band 6.0

The vocabulary is generally adequate for the task, allowing the writer to express their ideas clearly. There are attempts to use less common vocabulary, such as 'prevailing', 'rational', and 'populace'. However, there are some inaccuracies in word choice and collocation, such as 'burns oil midnight' (the idiom is 'burn the midnight oil') and 'make twice profit' (which should be 'double their profits'). These errors do not impede communication, but they indicate a need for more precise control over idiomatic language and collocations to reach the next level.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. While the meaning is generally clear, there are frequent grammatical errors, such as 'This would results better' (should be 'result in better'), 'proves beneficial' (should be 'prove'), and 'for the the general populace' (repetition). Subject-verb agreement and article usage are inconsistent. While the writer attempts complex sentences, the frequency of errors in basic grammar and punctuation prevents the response from reaching a higher band. The majority of sentences contain minor errors that, while not impeding communication, are noticeable.

See this exact question answered at other band scores — the same prompt compared across bands.

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