Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-02

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, many business entities generally showing in their commercial that their commodities are new in certain way. The businesses have to impact on consumer's mind about their particular product, and I strongly believe that this trend provides positive development as well better understanding of products and quality of the commodity.

To begin with, many industries nowadays publish an advertisement through many medium, such as television, radio and LED big screen. The company shows that their products are revolutionary in nature to influence different segments and end users so that they easily attract towards products and make a decision to buy product and ultimately, they become consumers. Consumers also able to understand the product quality and they can be able to enjoy products with new features. Moreover, emphasize the products and shows that products in revolutionary matter, it's also the marketing strategies to attract the buyers and which also helps the company to achieve the aim in economic manner and increase number of sale of goods leads to less cost of production.

On the other hand, providing an advertisement regarding products about products, that products are new in some way providing significant effect on individuals perspective. An individual can be able to understand difference between two products. For instance, buyers can easily understand the products of competitors through packaging and different aspects of products. Furthermore, they can easily identify the actual products they want to purchase. Companies are also able to gain popularity with this approach and also effectively stands in international markets.

In conclusion, this tend provides benefit to both an individual and company and its provides positive attitude to

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat repetitive. For instance, the explanation of marketing strategies in the second paragraph overlaps significantly with the points made in the third paragraph regarding consumer perspective. The conclusion is incomplete, cutting off mid-sentence, which prevents a clear summary of the position. To improve, ensure each paragraph introduces a distinct, well-supported point and always complete your final paragraph to provide a sense of closure.

Coherence and Cohesion — Band 5.5

The essay is organized into paragraphs, but the flow of ideas is hindered by mechanical transitions and repetitive phrasing. While cohesive devices like 'To begin with', 'Moreover', and 'On the other hand' are used, they are sometimes applied in a way that feels forced. Referencing is occasionally unclear, such as in the phrase 'providing an advertisement regarding products about products', which creates confusion. The lack of a completed conclusion significantly impacts the overall coherence of the piece. Improving the logical progression between sentences and ensuring that each paragraph builds upon the previous one would enhance the score.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task but lacks the precision and variety required for a higher band. There is a reliance on basic terms like 'products' and 'commodities', and some collocations are unnatural, such as 'achieve the aim in economic manner'. There are also instances of word-form errors, such as 'emphasize' used as a noun instead of 'emphasizing'. To reach a higher band, you should aim to use more sophisticated vocabulary and ensure that words are used in their correct grammatical form and context.

Grammatical Range and Accuracy — Band 5.0

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Examples include subject-verb agreement issues ('many business entities generally showing') and missing articles or incorrect verb forms ('Consumers also able to understand'). Punctuation is generally functional, but the incomplete final sentence is a major error. To improve, focus on mastering basic sentence construction, specifically ensuring that every sentence has a clear subject and a correctly conjugated verb, and practice proofreading to catch slips in tense and number agreement.

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