Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-02
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
Todays businesses normally state that their products are innovative and new in different ways in their advertisements. This is because most people willing to by unique things. This is a good approach for new businesses and it is also can positively as well as negatively affected to their business development .
Customers are different in all ways. Some customers like to try new and unique things while others are not due to they do not need to take any risk. Producer need to manipulate the mind of the customer through a advertisement. It is a huge task. If this task got fail, it negatively affects to the business growth. When people tend to buy a new and customized one after the advertisement is a excellence opportunity to introduce the product to the customers. It is depend on the creative commercial producer.
On the other hand, some people think that new products are still testing. They do not need to be lab rats in the moment. That is one of a reason why people do not go for this kind of new products. They hesitate to buy those products because they think they got allergies (according to foods and beverages) , got breakdowns (electronic tools and vehicles) and other troubles because these are still testing phase. Then, when advertisement stated that, this is a new in some way, it could be a disadvantage for selling.
In conclusion, I believe, tv commercials and advertisements plays a mojar role in business development and when them emphasize this product is have something new in some way, it could be affects positively as well as negatively to their customer base.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat superficial. For instance, the explanation of why businesses use this strategy is limited to 'people willing to buy unique things,' and the discussion on the negative aspects relies on vague concepts like 'lab rats.' While the position is clear, the arguments lack depth and specific examples to fully support the claims. To improve, you should expand on your points with more detailed reasoning and concrete illustrations.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. For example, 'This is a good approach' and 'On the other hand' are used, but the transition between sentences is sometimes abrupt. Referencing is occasionally unclear, such as in the phrase 'If this task got fail,' which disrupts the flow. The progression of ideas is present but lacks the sophistication required for a higher band. Improving the variety and accuracy of linking words would significantly enhance the coherence of your writing.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task but lacks the precision and range expected at higher levels. There are several instances of awkward word choice and collocation errors, such as 'willing to by' (buy), 'manipulate the mind,' and 'got fail.' The use of 'mojar' (major) is a spelling error, and 'excellence opportunity' should be 'excellent opportunity.' While you attempt to use topic-specific vocabulary, the frequent errors in word formation and spelling limit your score. Focusing on learning collocations and checking word forms will help you express your ideas more naturally.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede communication. Issues include subject-verb agreement ('advertisement stated that,' 'advertisements plays'), incorrect verb forms ('it is also can positively... affected'), and awkward phrasing ('it is depend on'). Punctuation is also inconsistent, particularly with comma placement. While the meaning is generally understandable, the high frequency of errors in basic grammar prevents the essay from reaching a higher band. You should focus on mastering basic sentence construction and proofreading for common errors like verb tense and agreement.
See this exact question answered at other band scores — the same prompt compared across bands.
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