Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-05
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
Today many companies give ad of their new items in different way. Although some might consider it negative, I believe that it to be extremely beneficial. Not only because product information and increased sales, but also because of market reach.
There are multiple advantages associated with advertisement. Firstly, product information can be considered as the leading benefit of this development. As people give details about the items and the uses. Take an example, recently a new product was lunched and the company gave information about their product in ads in this way people were able to know about the products. Thus, in term of product information have mega benefit I believe has a potential to make this development a positive development.
Secondly, apart from product information, increased sales can also be another major benefit. As people know about the product so they can able to buy this. For instance, a survey conduct in Nepal, about the know how sales were increased and the main reason of increased sales was advertisement. Hence, increased sales can be labelled as the most significant advantage, giving this development a positive outlook.
Finally, market reach can also be considered a leading benefit of this. As companies directly reacted the people by the advertising and gave awareness of people about their product.
To sum up, even though businesses ads might have some drawbacks too, but i believe that the benefit it brings in terms of product information, increased sales and market reach can make this development an overall positive one.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: why businesses emphasize newness and whether this is positive or negative. However, the development is somewhat superficial. While you mention 'product information,' 'increased sales,' and 'market reach,' these points are not fully extended. For example, the explanation of 'market reach' is very brief and lacks a concrete example or deeper analysis. To reach a higher band, you should provide more detailed reasoning and ensure that your examples are specific and well-integrated rather than just mentioned. Your position is clear throughout the essay, which is a strength.
Coherence and Cohesion — Band 5.5
The essay is organized into clear paragraphs, which helps the reader follow your argument. You use basic cohesive devices like 'Firstly,' 'Secondly,' and 'Finally' to signal the structure. However, the flow between sentences is sometimes mechanical, and the referencing is occasionally unclear, such as in the sentence 'As people give details about the items and the uses.' Some transitions are repetitive, and the logical progression could be smoother. Improving the variety of linking words and ensuring that each paragraph develops a single, coherent idea would improve your score in this criterion.
Lexical Resource — Band 5.5
Your vocabulary is generally adequate for the task, but it lacks the range and precision required for higher bands. You rely on simple terms like 'give ad,' 'items,' and 'mega benefit.' There are also some awkward collocations and word choices, such as 'lunched' (likely meant 'launched') and 'directly reacted the people.' To improve, you should aim to use more sophisticated vocabulary related to marketing and business, and pay closer attention to word forms and collocations. Expanding your range of synonyms will help you avoid repeating the same words throughout the text.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. For example, 'they can able to buy' is grammatically incorrect, and 'in term of product information have mega benefit' lacks a clear subject. There are also issues with article usage and verb tense consistency. While your meaning is generally understandable, the frequency of these errors prevents the essay from reaching a higher band. Focusing on subject-verb agreement and the correct use of modal verbs will significantly improve your accuracy.
See this exact question answered at other band scores — the same prompt compared across bands.
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