Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-05

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Today many companies give ad of their new items in different way. Although some might consider it negative, I believe that it to be extremely beneficial. Not only because product information and increased sales, but also because of market reach.

There are multiple advantages associated with advertisement. Firstly, product information can be considered as the leading benefit of this development. As people give details about the items and the uses. Take an example, recently a new product was lunched and the company gave information about their product in ads in this way people were able to know about the products. Thus, this mega benefit I believe has a potential to make this development a positive development.

Secondly, apart from product information, increased sales can also be another major benefit. As people know about the product so they can able to buy this. For instance, a survey conduct in Nepal, about the know how sales were increased and the main reason of increased sales was advertisement. Hence, increased sales can be labelled as the most significant advantage, giving this development a positive outlook.

Finally, market reach can also be considered a leading benefit of this development. As companies directly reacted the people by the advertising and gave awareness of people about their product.

To sum up, even though businesses ads might have some drawbacks too, but i believe that the benefit it brings in terms of product information, increased sales and market reach can make this development an overall positive one.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat limited. While you mention product information, sales, and market reach, the explanations are repetitive and lack depth. For example, the paragraph on market reach is very brief and does not fully explain how 'newness' specifically facilitates this. To reach a higher band, ensure that each point is supported by a clear, logical explanation and a more detailed example, rather than just stating the benefit.

Coherence and Cohesion — Band 5.5

The essay is organized into clear paragraphs, which helps the reader follow your argument. You use basic cohesive devices like 'Firstly', 'Secondly', and 'Finally' to signal the structure. However, the flow within paragraphs is sometimes mechanical. For instance, the sentence 'As people give details about the items and the uses' is a fragment and lacks a clear connection to the previous thought. Additionally, some transitions are repetitive. Improving the variety of linking words and ensuring that each sentence logically follows the previous one will strengthen the coherence of your writing.

Lexical Resource — Band 5.5

Your vocabulary is generally adequate for the task, but it lacks the range and precision required for higher bands. You rely on simple terms like 'give details', 'mega benefit', and 'items'. There are also some awkward collocations and word choices, such as 'give ad of their new items' instead of 'advertise their new products' and 'lunched' instead of 'launched'. To improve, try to incorporate more sophisticated vocabulary related to business and marketing, and focus on using words in their correct context to express your ideas more precisely.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Examples include 'I believe that it to be extremely beneficial' (incorrect infinitive usage), 'As people know about the product so they can able to buy this' (grammatical error in modal usage), and 'companies directly reacted the people' (incorrect verb choice/tense). Punctuation is generally functional, but the sentence structure often feels disjointed. Focusing on subject-verb agreement and the correct use of modal verbs will help improve your accuracy significantly.

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