Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Advertisements play an integral role in any successful businesses as it channelise the sales and revenue. Recently there is a growing trend that advertisements highlights the novelty of the product using various marketing methods and techniques. In my perspective, it is a postive trend due to the postive impacts it brings to the consumers and producers.

It is clear that advertisements are,ultimately, meant to generate more profit to the business. Every business owners want to sustain in the market through making their product unique and customer friendly. Introducing the product in a diffrent way will grab the attention of the buyers and it usually gives a momentum to their sale. Secondly, it aids the business to regain their position in the market through introducing an updated product. It is very difficult to overcome in a highly competitive market without upgrading the standards consistently.

In general, this new way of introduction will benfit the entire cycle of business as it comes with some sort of updation. From the customer point of view they are buying a new product which suits to the current needs, which will eventually increase the sale of the product. The increased sale helps the business to sustain in the competitive market. A thrived and updated producer-consumer relationship energetise the whole economy and accelerates development.

To conclude, introducing the product in a new way can be considered as a positive development as it helps the consumer and producer in diffrent ways. It helps the business to thrive more and fulfill the consumer needs through the updated product.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt: explaining why businesses emphasize novelty and providing an opinion on whether this is positive. However, the development of ideas is somewhat superficial. While you mention that novelty grabs attention and helps businesses sustain themselves, the arguments lack specific examples or deeper analysis. For instance, you could have discussed how constant innovation forces companies to improve quality or how it might lead to consumerism. The position is clear, but the supporting points are repetitive, focusing primarily on 'sales' and 'profit' without exploring the broader implications of this marketing strategy.

Coherence and Cohesion — Band 6.5

The essay is organized into logical paragraphs, and there is a clear progression of ideas. You use some cohesive devices such as 'In general', 'Secondly', and 'To conclude' to link your thoughts. However, the use of these devices is sometimes mechanical, and the flow between sentences could be smoother. For example, the transition between the second and third paragraphs is slightly abrupt. Additionally, some referencing is a bit unclear, such as the use of 'this new way of introduction' which could be more precisely linked to the previous paragraph's content.

Lexical Resource — Band 6.0

You demonstrate an adequate range of vocabulary for the task, using terms like 'integral role', 'momentum', and 'competitive market'. However, there are several instances of awkward word choices and spelling errors, such as 'channelise' (channel), 'postive' (positive), 'diffrent' (different), 'updation' (innovation/updates), and 'energetise' (energize). These errors do not impede communication, but they do limit the precision of your writing. To reach a higher band, you should focus on using more sophisticated collocations and ensuring accurate spelling of key terms.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. While you attempt complex sentences, there are frequent grammatical errors, such as subject-verb agreement issues ('Every business owners want', 'advertisements highlights') and incorrect preposition usage ('suits to the current needs'). Punctuation is also inconsistent, particularly with comma placement (e.g., 'advertisements are,ultimately, meant'). While these errors do not prevent the reader from understanding your message, they occur frequently enough to impact the overall fluency of the writing. Increasing the variety of error-free complex structures will help improve this score.

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