Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In my opinion, emphasing your product as new in various ways is a smart move in business industry,espesically when there are competetors in same production. It can go both ways too but totally depends on the change they are bragging about. Marketing is the main part of any business and if done right, business have a rocket boost in their growth.

Additionally, if two different companies are selling the same product and advertising the same features of the product as each other, so it will cause a confusion for their targeted consumers. To solve this companies choose to show a difference in a modern way from their competetors and convince their customers that somehow they are more better and upgraded compared to other products in the market. This affects the human pschycology and mostly customers get agree with the advertisement even though the product is the same in some scanarios but the difference their advertisement created gives them a head start and eventually they get more customers than others.

Continueing with the benefits of the advertisement which emphasies that their product is somehow new,more upgraded and has the latest features helps the product to have a massive growth in their sales. For Instance: Samsung launch a new phone every year, same as Apple which release new iphone every year, but if we see the sales samsung always have a stronger grip in sales because they emphasise that their phone is better, more modern and have latest features and the world loves modernism.

In conclusion, the more upgraded and modern you are in business, the more you will grow and marketing/advertisement are main components of a business popularity. So it is always better to advertise good and show yourself different and new to standout in market.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt: explaining why businesses emphasize newness and providing an opinion on whether this is positive or negative. However, the development of ideas is somewhat superficial. While you mention competition and consumer psychology, the arguments lack depth and specific analysis. For instance, the discussion on Samsung and Apple is a good attempt at an example, but it is not fully linked back to the 'positive or negative' aspect of the prompt. To reach a higher band, ensure that your opinion is clearly stated and consistently supported throughout the essay with more nuanced reasoning rather than just repeating that 'modern is better'.

Coherence and Cohesion — Band 6.0

The essay is organized into logical paragraphs, and there is a clear progression of ideas. You use some cohesive devices such as 'Additionally', 'For Instance', and 'In conclusion', which help the flow. However, some transitions are mechanical or slightly awkward, such as 'Continueing with the benefits of the advertisement which emphasies...'. Additionally, the referencing is sometimes unclear; for example, in the second paragraph, the phrase 'mostly customers get agree' is grammatically disjointed, which affects the smooth flow of the argument. Improving the variety and precision of your linking words would enhance the overall coherence.

Lexical Resource — Band 5.5

The vocabulary is generally adequate for the task, but it is somewhat repetitive and lacks precision. You use basic terms like 'smart move', 'main part', and 'good'. There are also several spelling errors, such as 'emphasing', 'espesically', 'competetors', 'pschycology', and 'Continueing', which are distracting. While you attempt to use some topic-specific vocabulary like 'targeted consumers' and 'modernism', the range is limited. To improve, focus on using more sophisticated collocations and ensuring accurate spelling of key business-related terms to demonstrate a wider and more precise lexical range.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Examples include 'business have a rocket boost', 'more better', 'customers get agree', and 'advertisement are main components'. Subject-verb agreement and article usage are inconsistent throughout the text. While the meaning is generally understandable, the high frequency of these errors prevents the writing from reaching a higher band. You should focus on proofreading for basic grammatical accuracy, particularly with pluralization, verb forms, and the correct use of comparative adjectives.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.