Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-11
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
In the present generation, many business nowadays usually emphasise that products are new in launching. While I think this a positive statement because people can access to new products and technology.
On the one hand, The business will follow some strategy to sell their products to consumer. Furthermore, people can feel that new products are time valid offers. Business also use analysis about how to sell the products to consumers for better profit. Many business is now a day launch new products matching to trends and market values to enhance customer needs. For example, many businesses launch two different products with the same price to understand customer needs and match to the financial status of them. The business is offend launch new products to match to market trends like Dettol, santur soap.
On the other hand is a positive statement because it can increase the technology and advancement of product knowledge to public. Moreover, people often use the development of product knowledge in different business analytics. While the key reason of product development is always stays constant. The people will get variant types of new products and different uses in variety purposes. For instance, many of the medicals and home care products are affordable to people and available at any time by launching these kind of new products in a business field. This development can enhance the product knowledge to public and business resources.
In conclusion, the most significant way of launching new product skin give wide range of product knowledge to public and business to get targets achieved as a profit. This can develop present market and development of cost of production even.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both parts of the prompt: why businesses emphasize newness and whether this is positive or negative. However, the development of ideas is often unclear or repetitive. For instance, the explanation of why businesses use these strategies is somewhat vague, relying on general statements like 'match to trends' without deep analysis. The position is stated in the introduction but remains somewhat underdeveloped throughout the body paragraphs. To improve, you should provide more specific, logical links between the business strategy of 'newness' and the resulting consumer behavior or societal impact. The conclusion summarizes the main points but introduces new, slightly confusing ideas about 'cost of production' that were not previously discussed.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, which helps the reader follow the structure. However, the progression of ideas within paragraphs is often disjointed. While you use cohesive devices like 'On the one hand' and 'Moreover,' they are sometimes used incorrectly or do not logically connect the preceding and following sentences. For example, the transition between discussing business strategy and the benefits of technology is abrupt. Additionally, some sentences are difficult to follow due to awkward phrasing, such as 'The business is offend launch new products,' which disrupts the flow of information. Improving the logical connection between sentences will significantly enhance the coherence of your writing.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but lacks the precision and range required for a higher band. You rely on repetitive phrasing, such as 'new products' and 'product knowledge,' which appears frequently throughout the text. There are also issues with word choice and collocation, such as 'time valid offers' and 'medicals,' which are not standard English usage. To reach a higher band, you should aim to use a wider variety of synonyms and more sophisticated collocations related to business and marketing, such as 'consumer demand,' 'market saturation,' or 'innovative features,' rather than repeating basic terms.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and some attempted complex structures, but grammatical errors are frequent and occasionally impede communication. Common issues include subject-verb agreement ('Many business is now a day launch'), incorrect verb forms ('The business is offend launch'), and missing articles or prepositions ('access to new products'). Punctuation is also inconsistent, particularly with sentence boundaries. While the meaning is generally understandable, the high frequency of errors means that the control over grammar is limited. Focusing on basic sentence construction and ensuring subject-verb agreement will help improve the accuracy of your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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