Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In recent years, Advertising became the significant factor for business growth and public attraction towards the products. Nowadays, businesses emphasizing that their products are new in some way. I contemplate that it is a positive development for both businesses as well as customers.

The excessive use of technology in the socities leds the organizations to advertise their products using technology for their growth. They are using advanced technology to represent their product to the viewers and attracting them with animated styles and user-friendly interface. As a result this increases the competition among different organizations where most of them are trying to gain the public attention by showing their products are different from another. They are representing their products in different way from others for more attraction of customers which help them to gain more profit and future growth. They are also asking for feedbacks and requirement of the customers through websites. This could be the positive development of businesses to compete with others where they can exists in market for long time. For instance, I own a shop where i sell clothes of different varities. I always keep updated on my status about different variety of clothes and prices, where people gets attracted through pictures which lacks in my neighbours shop. For this reason I gain more profit and more growth in my business.

To conclude, I firmly believe that showing the product are new in some way, which is unique. It will help you to grow in your business and gain more profit. We should give more attention to our products and quality, Furthermore give attention to the feedbacks of the customers and improves the products based on the requirement of the customers for future growth.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both parts of the prompt by discussing why businesses emphasise new features in their advertising and offering a clear position that this is a positive development. Ideas are generally relevant, such as increased competition and technological advancements, though some points are slightly repetitive. For example, the student mentions that businesses represent their products in a different way for more customer attraction multiple times. The personal example about the clothing shop adds some support, though it remains a bit simplistic. Overall, the task is addressed adequately, fitting the criteria for Band 6.

Coherence and Cohesion — Band 6.0

The essay displays a coherent overall arrangement with a clear introduction, body paragraphs, and conclusion. Paragraphing is used, though the second body paragraph is quite dense and covers multiple ideas without clear transitional signposts. Cohesive devices are sometimes mechanical or repetitive, such as starting consecutive sentences with 'They are' or 'This could be'. Referencing is occasionally unclear, as seen in 'As a result this increases'. Progression is present, but logical links between sentences occasionally falter, aligning the cohesion with Band 6 descriptors.

Lexical Resource — Band 6.0

The student uses an adequate range of vocabulary for the task, attempting some less common words and phrases like 'significant factor', 'animated styles', and 'user-friendly interface'. However, there are noticeable lexical inaccuracies and awkward word choices, such as 'socities' (societies) and 'varities' (varieties). Collocations are occasionally unnatural, such as 'keep updated on my status'. While these errors do not impede overall communication, the frequent inaccuracies prevent the response from reaching Band 7.

Grammatical Range and Accuracy — Band 5.0

The writer attempts a mix of simple and complex sentence forms, demonstrating some control over structure. However, there are frequent grammatical errors throughout the text, including tense issues ('Advertising became', 'businesses emphasizing'), subject-verb agreement errors ('the socities leds', 'where people gets'), and preposition misuses. Punctuation is also faulty in places, such as comma splices or unnecessary fragments like 'Furthermore give attention to...'. Because errors are frequent and occasionally cause minor difficulty for the reader, this corresponds to a Band 5.0.

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