Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-09-15

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

Nowdays, Many businesses doing advertising that there products are good or in improved condition. i think advertising has a positive development. and this also has sevrel resones.

The first and the major positive thing is that people always show intrest in new things. and the compenies advertise there products with good quilty and bater features. Companies use this to atrect more coustmers because people prefer to buy new things they see on advertisement. This can help compenies to increase there sals and make them sucessfull. For example, Many mobile phone companies make a advertisiment of there latest model. They explain that there phone camera, bettrey health, and othere features are good. This can atrect people to buy the new phone and try the latest model.

Another reason is that some time companies compete with other businesses. If two companies are seling same products. one company can atrect people by advertise there products are newer and bater. This can encourge business and extend the sals of product. for example a car company will advertise there cars new featurs like safety and new technology to there cars. so people can be intrested to there products. Because good quilty can atracte a huge number of buyers for company. advertising has an big impect on businesses.

i think this is the manly positive resones that advertising and encourge businesses to make products in bater quilty.

In conclusion, businesses focus on new products because it helps businesses to compete with other companies and also atracte new coustmers. also this can encourge people to not buy unneccesry thing.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses both parts of the prompt: explaining why businesses emphasise new products and giving an opinion on whether this is positive or negative. The writer maintains a clear position throughout, stating that this is a positive development. Ideas are present, such as competition and consumer attraction, but they are limited and under-developed due to insufficient elaboration and repetitive arguments. For example, the mention of mobile phones and car companies illustrates the point, but the explanation remains superficial. Because the ideas lack full extension and deep support, the response aligns best with Band 5 descriptors for Task Achievement.

Coherence and Cohesion — Band 5.0

The text is organized into paragraphs, including an introduction, body paragraphs, and a conclusion, showing some overall organization. However, there is a lack of clear progression across the text. Cohesive devices are used, but they are often inaccurate, mechanical, or overused, such as starting multiple sentences and paragraphs with 'This can help', 'For example', and 'i think'. Paragraphing is attempted, but paragraph boundaries and internal logic are weak. Referencing is also occasionally unclear. These features are characteristic of Band 5 in Coherence and Cohesion.

Lexical Resource — Band 4.0

The vocabulary used is limited and repetitive, with frequent spelling errors such as 'Nowdays', 'sevrel', 'resones', 'intrest', 'compenies', 'quilty', 'bater', 'atrect', 'coustmers', 'sals', 'sucessfull', 'advertisiment', 'bettrey', 'othere', 'seling', 'encourge', 'impect', 'manly', and 'unneccesry'. While the meaning can generally be understood, these noticeable lexical and spelling errors cause significant difficulty for the reader and reflect a limited, basic range of vocabulary. Therefore, a Band 4 score is appropriate here.

Grammatical Range and Accuracy — Band 4.0

The student attempts a mix of simple and complex sentence structures, but control over grammar and punctuation is weak. There are frequent errors throughout the text, including lowercase 'i', sentence fragments, missing articles, and incorrect verb forms (e.g., 'businesses doing advertising that there products are good', 'advertise there products are newer and bater'). Punctuation is also neglected in places. Because errors are frequent, cause frequent disruptions, and impede readability, the response fits the Band 4 descriptor for Grammatical Range and Accuracy.

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