Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-09-16

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

Businesses advertisement is very important for a grown up business. In today's era, most of Industries say that their product is different and unique from other product, which already there in market. They do this for being in market & to increase their selling. According to me this is positive development.

In product advertisement every company show their best side of product for example a shampoos company say that their product is hundred presentation affect on hair fall compare to other product. As result, people give attention to this product and try this for their hair fall. Moreover, It attract the Group of people who search something different from other, so product get higher selling. To add more they get new audience who like to try their product.

Promote businesses in different and unique way is beneficial for work, because It help to increase sell and Profit by attracting more and more people which increase product popularity. The different add from the other get attention of many people by capturing their attention on different think of our product which not existing in other's company. In addition, it is also beneficial for "choosey customer", the customer who want just particular thing in product, if we satisfied their need by showing what is present in our items, they get whatever they want.

To summarise, by giving different advertising company get more customer, selling, profile of their product. On the other hand customers also chance to know that is different between other and your company's items.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses both parts of the prompt, discussing why businesses emphasise that their products are new and giving an opinion that this is a positive development. However, the ideas are relatively basic and under-developed, aligning with Band 5 or 6 descriptors. For instance, the writer mentions that companies do this 'for being in market & to increase their selling' and provides a brief example about a shampoo company. While a clear position is stated in the introduction ('According to me this is positive development'), the supporting arguments lack depth, elaboration, and precision. Examples given are somewhat repetitive and over-generalized, such as referring to 'choosey customer'. The response covers all parts of the task minimally, making Band 5.0 the most appropriate reflection of its current level of development.

Coherence and Cohesion — Band 5.0

The text is divided into four paragraphs, showing an attempt at a logical structure with an introduction, body paragraphs supporting the view, and a brief conclusion. However, cohesion is frequently mechanical, faulty, or missing altogether. For example, transition phrases like 'To add more' and 'To summarise' are basic, and some sentences lack proper linkage ('In product advertisement every company show their best side of product for example a shampoos company...'). Referencing is also occasionally unclear, and logical progression within paragraphs is disjointed due to frequent grammatical errors and awkward phrasing. Paragraphing is present, but overall organisational flow is disrupted. These features are characteristic of Band 5.

Lexical Resource — Band 4.5

The vocabulary used is basic, repetitive, and restricted. The writer relies heavily on simple terms and elementary collocations, such as 'grown up business', 'increase their selling', 'best side', and 'higher selling'. There are also numerous word-choice and collocation inaccuracies, such as 'hundred presentation affect' instead of 'hundred percent effect', 'different think' instead of 'different thing', and 'Profile of their product' instead of 'profit'. While the intended meaning can generally be understood, the frequent lexical errors and limited range prevent the score from reaching Band 6. The lexical resource is adequate only for minimal communication, placing it securely at Band 4.5.

Grammatical Range and Accuracy — Band 4.0

The grammatical range is extremely limited, consisting mostly of simple and attempted complex sentences that are consistently faulty. There are frequent, noticeable errors in tense, subject-verb agreement, and article usage throughout the text. Examples include 'Businesses advertisement is very important', 'most of Industries say', 'which already there in market', 'every company show', and 'Promote businesses in different and unique way is beneficial'. Punctuation is also weak, with missing commas and improper capitalization. These frequent errors cause strain and difficulty for the reader, fitting the Band 4 descriptor where errors are frequent and pervasive.

See this exact question answered at other band scores — the same prompt compared across bands.

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