Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-18

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In the competitive marketplace, advertising the products and emphasizing that there products are new or improved has become an increasingly prevalent trend. This essay will examine the reason behind this phenomenon before explaining why I consider this as a positive development.

To commence with the foremost reason behind this development is to remain significant in this competitive business world. Businesses aim to attract customers in order to increase their sales and expand their business base. Furthermore, customers also attract toward things those are well advertised on vast scale. Consequently, businesses can derive substantial number of benefits from promotions of their products as new and high-quality products.

For example, beauty products companies launch variety of makeup products to encourage people to upgrade their makeup essentials with high quality and branded products for daily basis as well as particular significant occasions. This example, clearly demonstrates that how advertising exert a positive impact on consumer’s purchasing.

Another noteworthy aspect is that this development is positive due to the fact that it encourages entrepreneur to introduce innovative and latest products. Additionally, it motivates business owners to launch wide variety of products with suitable price ranges. Consequently, society can witness remarkable growth in variety of local and branded business sectors.

For example, mobiles companies continuously introducing advanced version of mobiles with unique features and functions, automatically enhancing communication with efficiency.

To sum up, advertising products as special and best version are primarily to enhance their product’s demand by customers and expand their business in this competitive environment. I particularly, believe this development positive for business owners also for customers, it encourage them introduce new things with better attributes.

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses all parts of the task by examining why businesses emphasize new products and offering a clear opinion that this is a positive development. The position is maintained throughout the essay. Ideas are extended and supported, such as when the writer discusses remaining significant in a competitive business world and the encouragement of entrepreneurial innovation. However, there is a tendency to over-generalise in places, and some supporting examples, such as the beauty products and mobile companies, are somewhat repetitive in their structure and could be further elaborated for greater depth. Overall, the task is successfully addressed, aligning well with the Band 7 descriptors.

Coherence and Cohesion — Band 6.0

The essay presents a clear logical organisation and progression throughout. Each paragraph has a distinct focus, moving smoothly from the introduction to the reasons for the trend, the evaluation of whether it is positive, and a concluding summary. Cohesive devices such as 'To commence with', 'Furthermore', 'Consequently', and 'Another noteworthy aspect' are used to connect ideas, although some transitions feel slightly mechanical or repetitive in their positioning. Paragraphing is used sufficiently and appropriately to structure the essay logically, supporting an overall coherent reading experience.

Lexical Resource — Band 5.5

The student demonstrates an adequate range of vocabulary for the task, attempting less common items such as 'prevalent trend', 'entrepreneur', and 'innovative'. However, there are noticeable word-form and collocation errors that hinder precision, such as 'that there products are new' (their products), 'remain significant' (competitive/relevant), 'customers also attract toward' (are attracted towards), and 'on vast scale' (on a vast scale). Despite these inaccuracies, the vocabulary is sufficient to convey the intended meaning without impeding communication, placing the response firmly within the Band 6 descriptor range.

Grammatical Range and Accuracy — Band 5.5

The writer employs a mix of simple and complex sentence forms, demonstrating some control over structure. For example, introductory dependent clauses are used successfully in sentences like 'In the competitive marketplace, advertising... has become an increasingly prevalent trend.' However, grammatical errors are frequent throughout the response, including pronoun agreement and article omission issues (e.g., 'encourages entrepreneur' instead of 'entrepreneurs', 'mobiles companies' instead of 'mobile companies', and 'development positive' instead of 'development is positive'). While these errors do not impede overall communication, they prevent the essay from achieving a higher band score due to a lack of consistent accuracy in complex structures.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.