Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-18

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In the competitive marketplace, advertising the products and emphasizing that there products are new or improved has become an increasingly prevalent trend. This essay will examine the reason behind this phenomenon before explaining why I consider this as a positive development.

To commence with the foremost reason behind this development is to remain significant in this competitive business world. Businesses aim to attract customers in order to increase their sales and expand their business base. Furthermore, customers also attract toward things those are well advertised on vast scale. Consequently, businesses can derive substantial number of benefits from promotions of their products as new and high-quality products.

For example, beauty products companies launch variety of makeup products to encourage people to upgrade their makeup essentials with high quality and branded products for daily basis as well as particular significant occasions. This example, clearly demonstrates that how advertising exert a positive impact on consumer’s purchasing.

Another noteworthy aspect is that this development is positive due to the fact that it encourages entrepreneur to introduce innovative and latest products. Additionally, it motivates business owners to launch wide variety of products with suitable price ranges. Consequently, society can witness remarkable growth in variety of local and branded business sectors.

For example, mobiles companies continuously introducing advanced version of mobiles with unique features and functions, automatically enhancing communication with efficiency.

To sum up, advertising products as special and best version are primarily to enhance their product’s demand by customers and expand their business in this competitive environment. I particularly, believe this development positive for business owners also for customers, it encourage them introduce new things with better attributes.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses all parts of the prompt by examining why businesses emphasise new products and offering a clear opinion that this is a positive development. Ideas are generally extended and supported, such as mentioning competition and giving examples from the beauty and mobile industries. However, some arguments lack full depth, particularly in how consumer psychology is explained, and the examples are slightly generalised rather than fully unpacked. Nonetheless, the position is clear throughout and all prompt requirements are met, aligning well with a Band 6.5 or 7.0 descriptor. Overall, the task response is solid and meets the communicative requirements effectively.

Coherence and Cohesion — Band 6.0

The essay has a clear overall structure and a logical progression of ideas, beginning with an introduction, moving through the reasons and the positive aspects, and concluding with a summary. Paragraphing is utilised adequately, with distinct sections for each main point. However, cohesive devices are sometimes mechanical or awkwardly phrased, such as 'To commence with the foremost reason' and 'I particularly, believe this development positive'. Referencing is occasionally slightly unclear, but the overall progression of the essay is coherent enough to allow the reader to follow the writer's arguments without significant confusion, placing it comfortably in the Band 6.0 to 6.5 range.

Lexical Resource — Band 5.5

The student displays an adequate range of vocabulary for the task, successfully attempting less common items such as 'competitive marketplace', 'prevalent trend', and 'innovative'. However, there are noticeable word choice and collocation inaccuracies throughout the text, such as 'that there products' (their), 'remain significant' (relevant), 'customers also attract toward' (are attracted towards), and 'mobiles companies continuously introducing'. These errors do not seriously impede communication, but they restrict the lexical score to Band 6.0, as precision and natural control are not consistently sustained across the piece.

Grammatical Range and Accuracy — Band 5.5

The writer attempts a mix of simple and complex sentence forms, demonstrating some control over sentence structures. However, there are frequent grammatical errors and punctuation awkwardness, such as subject-verb agreement issues ('entrepreneur to introduce' instead of entrepreneurs, 'mobiles companies continuously introducing' instead of continuously introduce), missing prepositions, and misplaced commas ('I particularly, believe'). While these errors rarely completely impede understanding, they occur with enough frequency to prevent the essay from reaching a higher band. The majority of sentences contain minor slips or structural flaws, which is characteristic of Band 6.0.

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