Band 4.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-09-21
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 4.5)
Nowadays business man are using adversting and claiming their products are new in some way however I think it is negative impact development because its harming and having trust issues from adversting.
To begin with, today people are using ads to promoted their produce and many of time people use the fake thinks to promoted their business. And many people are scam by these things, however people order the thing that they seen in ads and it came fake so people having trust issue to by things online alot of people buying physical rather then online.People thing they get scam and having issues in trust.
Beyond this, business man are saying their products are new but at reality it's fake and many have copy of it they copy one products, which recently generated more money and modify the product and sale like they made by themself and new brands. Using in ads and seling these thing is crime but people are believing the things and buying ,it is totally a negavtive impacts in development and mainly in children.
In conculsion,Peple have to adversting their real staf to sale and won the people heart and they xan make money and have trust. Every person trusting thing and buying for themself however after buying then people start to build trust issues and stop looking ads and buying ramdom things.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.5 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 4.5 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 4.5 |
Task Achievement / Task Response — Band 4.5
The response attempts to address both parts of the prompt regarding why businesses emphasise new products and whether this is a positive or negative development. The writer takes a clear stance that it is a negative development due to scams and trust issues. However, the ideas are limited and under-developed, lacking specific examples or deep explanation. Furthermore, the length requirement has NOT been met: the response contains only 227 words, falling short of the 250-word minimum, which heavily restricts task achievement and results in a lower band score due to under-length penalty.
Coherence and Cohesion — Band 4.0
The essay is divided into paragraphs, but the overall organization and logical progression are weak. Cohesive devices are repetitive and sometimes misused, such as 'To begin with,' 'Beyond this,' and 'In conculsion.' Referencing is frequently unclear, and sentences often run together without proper linkage, making the flow disjointed and difficult to follow. Paragraphing is attempted, but internal cohesion within paragraphs fails to build a clear, progressive argument.
Lexical Resource — Band 4.5
The vocabulary used is basic and repetitive, with frequent word-choice errors and spelling mistakes (e.g., 'adversting' instead of 'advertising', 'business man' instead of 'businessmen', 'seling', 'conculsion'). The range of vocabulary is limited and minimally adequate for expressing simple ideas, but it falls short of demonstrating flexibility or precision. Uncommon lexical items are either absent or used incorrectly, leading to strain for the reader.
Grammatical Range and Accuracy — Band 4.0
The response displays a very limited range of grammatical structures. Simple sentences dominate, and attempts at complex sentences are faulty and difficult to parse (e.g., 'And many people are scam by these things, however people order the thing that they seen in ads and it came fake so people having trust issue to by things online alot of people buying physical rather then online'). Frequent errors in tense, subject-verb agreement, articles, and punctuation heavily impede communication and reduce the readability of the text.
See this exact question answered at other band scores — the same prompt compared across bands.
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