Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-21

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In the marketing field some companies day by day trying to convence individuals that thier product are more creative and better to other , then they manipulate the their customer to say that thier product is new. The reasion of this are competition in the market and enhace the production. In my perspective , it give a negative impact to the development.

Market is the important source to increase the development and enhace business. Thats way nowadays business emphasise that their product is new and butter.In addition, today compitition is so hiegh in the business field. For illustrate, thier alot of products in the market but the name of the companies are different , so consumers are confused which will be best prodoct for us. Moreover, compnies trying to add something new to the old production so , they will claim that their product is new and better. As the result, these types of techniques give a negative impact on the business.

One of the major factor is enhace the consumtion of the products. Today generation, developed different sources to increase the business and claim that thier product was new. For instance, business men trying to gain customer to provide the false information about the product, then customer belive and buy their products, so it could be the cause of crash business in the future. Furtharmore, new products sometime are not suitable for customer and customer dont feel satisfied to the new products. Consequently, these thing impact the business and customer to.

In the advertising ,business provide false information and forced people to buy their products. The main reasion are compition in the market and increase the business. In my point of view, these strategies effect the busines development and breake the customer trust.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses both parts of the prompt, discussing why businesses emphasise new products and stating a clear personal position that it is a negative development. However, the development of ideas is limited and somewhat repetitive. For instance, the reasons given for the trend centre mainly on competition and increasing production, but these points are explained with general assertions rather than fully elaborated examples. The mention of false information is relevant, yet it remains somewhat generalised throughout the body paragraphs. While the main task requirements are met, the depth of discussion places this response firmly at Band 5.0, as the ideas remain somewhat restricted and under-developed, lacking the fully extended arguments expected at higher bands.

Coherence and Cohesion — Band 5.0

The text is organised into clear paragraphs, including an introduction, two body paragraphs, and a conclusion. However, the overall progression is occasionally hindered by abrupt transitions and repetitive sentence structures. Cohesive devices are used, but they are often basic or inaccurate, such as 'Thats way', 'For illustrate', and 'As the result'. Paragraphing is attempted, but the internal logical flow within paragraphs is frequently disrupted by cohesion errors and referencing issues, such as 'these thing impact the business and customer to.' This level of organisation and cohesive control aligns with the Band 5 descriptors, where some overall structure exists, but cohesive devices are frequently inadequate or inaccurate.

Lexical Resource — Band 5.0

The vocabulary range is limited and minimally adequate for the task. The student attempts some less common terms related to business and marketing, such as 'manipulate', 'competition', and 'consumption', but these are accompanied by frequent spelling and word-choice errors. Examples of lexical errors include 'convence' instead of convince, 'thier' for their, 'reasion' for reason, 'enhace' for enhance, 'butter' for better, 'compitition' for competition, 'hiegh' for high, 'prodoct' for product, 'compnies' for companies, 'belive' for believe, 'Furtharmore' for furthermore, and 'breake' for break. These errors are noticeable and occasionally cause some difficulty for the reader, fitting the Band 5 criteria.

Grammatical Range and Accuracy — Band 5.0

The student attempts a mix of simple and complex sentence structures, but control over grammar and punctuation is weak. There are frequent errors in verb tense, subject-verb agreement, and clause structures throughout the text, such as 'thier product are more creative', 'the reasion of this are competition', and 'business men trying to gain customer to provide the false information'. Punctuation is also erratic, with spaces placed incorrectly before commas and periods. While simple sentences are generally understandable, attempts at more complex structures frequently result in faulty syntax and grammatical breakdowns. These frequent errors correspond to Band 4.5 or 5.0; given that meaning is mostly retrievable despite the strain, a score of 5.0 is appropriate.

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