Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-21
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
In this modern era, many businesses are in a race of providing something new to their customers.So, they run advertisements which claim that the products of their brand are updated according to to the modern trends.This is because of the tough business competition in the market and increased customer,s preferences towards new items.I think it is a positive development as it leads to giving better quality things to the clients.
There a several reasons why brands assert that their things are updated.The first and the foremost reason is that the competition in the business world is increasing day by day.Every businessman try to give something different to their buyers in order to fulfill the criteria of their satisfaction.Moreover, if he does not show new products in the advertisements, he losses his sales and customer,s attracion.
In addition, clients, nowadays, demand new and updated products in the market.For instance, if a random person watches adverstisement of a same product for months, he gets bored.So when a new item is shown on his screen, he always takes interest in buying it.Therfore, showing new things is also liked by the clients and it is an important client hunting trick as well.
In my opinion, it is truely a positive development as it enforces a businessman to produce quality and updated items for the p
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The student addresses all parts of the task by explaining why businesses emphasise new products and giving a clear personal opinion that it is a positive development. Ideas are relevant, identifying factors like market competition and changing customer preferences. However, the response is incomplete as it cuts off mid-sentence at the end ("for the p"). Furthermore, the length check confirms the response is 221 words, which falls short of the 250-word minimum requirement. Due to the truncated conclusion and under-length status, the task is only partially fulfilled, corresponding to a band 5.0.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, with an introduction, body paragraphs addressing reasons and examples, and a truncated conclusion. Logical sequencing is attempted, though transitions like "The first and the foremost reason is that..." feel somewhat formulaic. Cohesive devices are sometimes mechanical or inaccurate, such as "Therfore" and punctuation errors like missing spaces after periods (e.g., "trend.This is because"). Referencing is generally clear, but the lack of a proper final paragraph breaks the overall flow and progression of the argument. Overall, the structural control aligns with a band 5.0.
Lexical Resource — Band 5.0
The student displays an adequate vocabulary range to communicate basic ideas, using terms such as "advertisements", "competition", and "preferences". However, there are numerous lexical and collocational inaccuracies throughout the text, including "race of providing", "businessman try to give", "customer,s attracion" (with inappropriate commas and spelling errors), and "adverstisement of a same product". Less common lexical items are attempted but not always used accurately. These persistent errors restrict the lexical score to a band 5.0.
Grammatical Range and Accuracy — Band 5.0
The writer attempts a mix of simple and complex sentence forms, such as conditional structures ("if a random person watches..."). However, there are frequent grammatical errors and punctuation issues, including subject-verb agreement errors ("Every businessman try"), missing punctuation spaces, and awkward phrasing ("there a several reasons"). Additionally, the sentence structure breaks down entirely at the very end of the essay where the writing cuts off abruptly. These frequent errors can cause some difficulty for the reader, fitting the band 5.0 descriptors.
See this exact question answered at other band scores — the same prompt compared across bands.
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