Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-22
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
In recent movement , owner of the businesse mostly focuses on the publising their materials and said that it is a new products. The main reason is that they attract the costomers by this strategies. I belive that this method have both effect negative and positive on public.
On the one side, In positive way development usually companies makes the add online and on the road to familiar their producs with people. It is a good strategy for business man to increase the sales.For example, Qamar tea is very famous in our country because of good quality, if they did not advertise the product, people coould not have opportunities to purchase the qamar tea. That's why, for some reason to show the producs have best quality and new in market.
On the other side, if we talk about negative manufacuring. In someway, advertising the bad quality producs in this way which is a new products in market, it have detrimental effect on people. Mostly companies force the empolyes to focus on quanitity not on quality, and introduce the add on TV and newspapers. Public are not aware of the low quality producs, they just attracted by adverisement, so in this way products sales will increase but overall it have serious effect on users. For instance, some productors copy the main producs lable, and made the materials that have no proper check and balance just they have good adverisement method in local areas where people did not know the producs, it is original or fake. Eventally, it effect on the health of the public, so it is serious negative development by the businesses.
In conclusion, in present day owner of the business, focus on the adverisement rahter than quality, so It makes nagative effect of development. It will be changed by good quality producs in positive way.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses all parts of the task by discussing the reasons why businesses emphasise new products and offering an opinion on whether this is a positive or negative development. The position is stated, noting that the method has both negative and positive effects, although the conclusion leans towards a negative view. Ideas are presented, but they are somewhat limited and under-developed, relying on basic reasoning and repetitive examples regarding quality. For instance, the discussion on the positive side mentions 'Qamar tea is very famous in our country because of good quality', and the negative side discusses fake products. While all prompt requirements are met, the depth of extension places this closer to Band 5.0.
Coherence and Cohesion — Band 5.0
The essay is divided into paragraphs with an introduction, two body paragraphs representing opposing views, and a conclusion. However, the logical progression is frequently disrupted by awkward transitions and confusing sentence structures. Cohesive devices are sometimes inaccurate or mechanical, such as 'On the one side, In positive way development usually companies makes the add online'. Referencing is occasionally unclear, and the overall arrangement lacks smooth flow. Paragraphing is attempted, but internal cohesion within sentences suffers from severe grammatical disruption, which impacts the overall readability and places the essay at a Band 5.0 level.
Lexical Resource — Band 5.0
The lexical resource is limited and adequate only for basic communication. There are frequent errors in word formation and spelling, such as 'businesse' for businesses, 'publising' for publishing, 'costomers' for customers, 'manufacuring' for manufacturing, 'empolyes' for employees, 'adverisement' for advertisement, and 'Eventally' for eventually. The student attempts less common vocabulary such as 'detrimental effect' and 'check and balance', but these are often undermined by incorrect collocations or spelling mistakes. The vocabulary used is repetitive, restricting the score to a Band 4.5, rounded to 5.0.
Grammatical Range and Accuracy — Band 4.0
The writing demonstrates a very limited range of grammatical structures, with frequent errors across simple and complex sentences. There are persistent issues with subject-verb agreement, verb tenses, and article usage. Examples include 'owner of the businesse mostly focuses', 'this method have both effect negative', 'companies makes the add', and 'some productors copy the main producs lable, and made the materials'. Complex structures are attempted but are almost always faulty. Punctuation and sentence boundaries are also problematic. Because errors are frequent and constantly strain the reader, this aligns with Band 4.0 descriptors.
See this exact question answered at other band scores — the same prompt compared across bands.
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