Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-22
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Nowadays some businesses usually emphasise that their products are new some way in their advertising. From my point of view this is a negative development, This essay will explain how that is a negative development.
On the one hand, The products are viewing their product is new in the advertisement. However, That thing is not a new product. For example, There is a store in my country called fenzy, In that shops advertisement they depicts that they're product is new, While they provide the same clothes in previous year. There is another shop in Dhaka, who showed the same advertisement. Despite, all the shops and shopping center indicate the same method of promotion. The promotion is a bad example for society, for this the society people getting anger and health issue. Sometimes they buy date over medicine which cause them to a serious health issue. The government should ban this kind of advertisement, otherwise it is going to a serious issue.
On the other hand, The children are now getting very much in social media, when see a new promotion video they get curious to purchase it, neverthless, the did not know that they have the same thing in their wardrobe. This issue is now getting very serious on social media. For example, In my home town there is a shopping mall called swapno. They promote every products like new, However, On of the customer view this advertisement and buy it from there, after return to home customer saw that there is a one already in her house, She went to return it but the shopping mall staff denied to return this. In every country the problem is getting bigger.
In contrast, This is a negative development for country. The people of our country should stop purchasing this kind product that displayed previously.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both parts of the prompt, discussing why businesses emphasise newness and offering an opinion that it is a negative development. A clear position is maintained throughout the essay. However, the ideas are somewhat repetitive and under-developed, particularly in the support given. For example, the explanation regarding societal anger and health issues is abrupt and lacks logical connection to product advertising. The examples provided, such as the store 'fenzy' and 'swapno', are somewhat simplistic and generalized. While all parts of the task are addressed, the depth of argumentation aligns more closely with Band 5 or 6, as the reasoning remains basic and ideas are not fully extended.
Coherence and Cohesion — Band 5.0
The essay is divided into four paragraphs, attempting an introduction, two body paragraphs, and a brief conclusion. However, the progression of ideas is frequently disrupted by mechanical and faulty cohesive devices, such as the overuse of 'However,' 'Despite,' and comma splices. Referencing is sometimes unclear, as seen with phrases like 'That thing' or 'for this the society people getting anger.' Paragraphing structure is present, but the internal logical flow within paragraphs is weak, often resulting in disjointed sentences that hinder overall readability. This places the response firmly in Band 5.
Lexical Resource — Band 5.0
The vocabulary used is basic and repetitive, frequently reusing terms like 'products,' 'advertisement,' 'new,' and 'shop.' There are noticeable word choice and collocation errors, such as 'date over medicine' instead of expired medicine, and 'the products are viewing their product is new.' Attempts to use less common vocabulary result in inaccuracies that occasionally cause difficulty for the reader, such as 'society people getting anger.' The lexical range is minimally adequate for the task, matching Band 5 descriptors.
Grammatical Range and Accuracy — Band 5.0
The essay displays a very limited range of grammatical structures. Simple sentences dominate, and attempts at complex structures are frequently faulty, containing punctuation errors like comma splices ('From my point of view this is a negative development, This essay will explain...'). There are frequent grammatical errors involving verb tenses, articles, and prepositions, such as 'when see a new promotion video,' 'the did not know,' and 'On of the customer view.' These persistent errors cause noticeable difficulty for the reader and reflect Band 5 performance.
See this exact question answered at other band scores — the same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.