Band 4.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.0 · Cambridge IELTS 16 · 2026-09-23
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 4.0)
Adervertisement shows nowadays businesses usually emphasie their products are new in some way and why is this happen,i believe that positive development
To commence with, businesses emphasise their products new because of the low rate of selling the things such as makeup product clothes and basic needs however there is not any new brand invention nevertheless working on enhancing the looks or packaging of product to be more acctractive for buyers.
in other words, sometimes people prefer old brands and packagig looks because the new products was not like by the individuals they prefer old brands of makeup product.
in conclusion the brands renew the brands nevertheless liked by people who use old brands for shopping
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.0 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 4.0 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 4.0 |
Task Achievement / Task Response: Band 4.0
The response fails to meet the minimum length requirement of 250 words, containing only 116 words. Because of this severe under-length, the ideas cannot be fully developed as required by the task. While the student attempts to address both parts of the prompt—mentioning why businesses emphasise new products (such as enhancing looks and packaging) and stating a position that it is a positive development—the ideas remain extremely limited and underdeveloped. The explanation regarding low sales and product enhancement lacks supporting examples or sufficient elaboration. Consequently, this performance falls within Band 4.0 descriptors for Task Achievement due to the minimal and truncated nature of the response.
Coherence and Cohesion: Band 4.0
The text exhibits serious deficiencies in coherence and cohesion. While the student attempts to use transition markers such as 'To commence with', 'in other words', and 'in conclusion', the overall arrangement lacks logical progression and clarity. Paragraphing is attempted, but the individual paragraphs are extremely short and consist of single, fragmented sentences. Referencing is frequently unclear, for instance, phrases like 'the brands renew the brands nevertheless liked by people' create confusion regarding the subject matter and impede the flow of ideas. Because information and ideas are not arranged coherently and paragraphing is inadequate, the response aligns with Band 4.0 descriptors.
Lexical Resource: Band 4.0
The vocabulary used is basic, repetitive, and occasionally inaccurate. The student relies on elementary words such as 'things', 'looks', and 'buyers', alongside frequent spelling and word-choice errors like 'Adervertisement' and 'acctractive'. Attempts to use less common vocabulary, such as 'invention' or 'enhancement', are marred by awkward collocation and incorrect usage, which strains the reader's understanding. There is a lack of sufficient range to convey precise meaning or flexibility. This performance reflects the characteristics of Band 4.0, where vocabulary is basic and repetitive, causing strain for the reader.
Grammatical Range and Accuracy: Band 4.0
The grammatical range is extremely limited, consisting mostly of poorly constructed, run-on simple sentences and failed attempts at complex structures. There are frequent, heavy errors in punctuation, capitalization, and syntax—for example, missing subjects, run-on clauses without conjunctions, and incorrect verb forms ('why is this happen,i believe that positive development'). These frequent grammatical errors often distort meaning and cause significant difficulty for the reader. Given the lack of a variety of structures and the high frequency of basic grammatical errors, the response earns a Band 4.0.
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