Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-23
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Advertising is a big sector for maximum busniess , industrilize people try to follow new trend for introducing their products and also they try to claim their products are new . According to the phenomenon , there are numerous positive or negative development.In my observation ,i think positive development are rised day by day .I will explain my thought and bothside of the development.
Despite this argument ,there are various positive development .Firstly, advertising busniess diminished unemployment problem. Some people get new job . For instance, in this profession this company include new worker such as, model, vedio editor , camera person , director etc. Secondly, this adverisment introduce us new products and also we can know what ingredient they used ,which was perfect for us. As a result, when we buy new product we didn't face hesitation and confussion.We can buy any products in hustle free.
In contrast , there are some of downside , company they always pretend their products is the best quality products through adevrtisment . But maximum time we show they didn't mantain their quality. They lookig forward for money and fame. Such as, some local ice -cream company always told us they used best qualite products and maintin hizenin but end of the day they don't follow this things.Furthermore, some products not usefull for our country people .But through advertisment they petend their products is suitable for us. They use new model and new story that's why people show their interested and bought this product. As a result company face profit and they easily increased their busniess smothly.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.5
The response addresses all parts of the task by discussing why businesses emphasise that their products are new and giving an opinion on whether this is a positive or negative development. However, the development of ideas is somewhat limited and repetitive. For instance, the writer mentions that advertising creates jobs (e.g., 'model, vedio editor, camera person') and introduces new products, but the explanation lacks depth. On the negative side, the writer discusses deceptive quality claims by local ice-cream companies, but the argument remains superficial. The position is stated in the introduction, but the overall progression of ideas feels somewhat restricted and under-developed, aligning best with a Band 5.5 or Band 6.0 descriptor. Overall, it addresses the prompt adequately but needs fuller elaboration of examples and arguments.
Coherence and Cohesion: Band 5.0
The response is organised into paragraphs, with an introduction and distinct body paragraphs for positive and negative views. However, overall progression is limited by awkward transitions and poor logical sequencing. For example, the phrase 'According to the phenomenon' is used inappropriately to introduce personal views. Cohesive devices are used mechanically or inaccurately, such as 'Despite this argument' when introducing positive points, which misaligns with logical flow. Paragraphing is attempted, but internal cohesion is weak due to repetitive phrasing and abrupt shifts between ideas. Referencing is sometimes unclear, making it difficult to follow the line of argument at times. This profile fits the Band 5.0 descriptor well, as cohesive devices and logical progression require significant improvement.
Lexical Resource: Band 5.0
The vocabulary used is basic and repetitive, with frequent spelling errors ('busniess', 'industrilize', 'vedio', 'adverisment', 'mantain', 'hizenin', 'smothly') that occasionally impede communication. The writer attempts some less common vocabulary items such as 'unemployment problem' and 'hesitation and confussion', but these are hindered by inaccurate word forms and spelling mistakes. There is also heavy reliance on simple words like 'good', 'bad', 'money', and 'products'. While the range is minimally adequate to convey the basic message, the high frequency of lexical and spelling inaccuracies prevents the writing from achieving a higher band, placing it firmly at Band 5.0.
Grammatical Range and Accuracy: Band 5.0
The essay demonstrates a very limited range of grammatical structures, relying primarily on simple sentences and basic compound forms. Attempts at complex sentences are frequently faulty or disjointed, such as in the sentence 'They use new model and new story that's why people show their interested and bought this product.' There are pervasive grammatical errors throughout the text, including missing articles (e.g., 'company they always pretend'), subject-verb agreement errors (e.g., 'positive development are rised'), and tense inconsistencies. These errors are frequent and often cause difficulty for the reader, matching the core descriptors for Band 4.5 to 5.0. A score of 5.0 reflects the presence of some correct simple structures alongside persistent, heavy grammatical inaccuracies.
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