Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-24

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Social media adds are most frequently used by multiple businesses these days to promote their products by mentioning some novel characteristic of their product. According to my opinion using social media adds to attract public have some major positive impression in people lifestyle.

Initially, businesses had no idea of using social media to create hype of their product later, on with the passage of time when people become more active on social media business started getting advantage of platform for their financial sucess. more publicity of products create hype in market across the globe which results in drastic rise in demand of product, along with financial sucess it also give advantage to buyers from advertisement they had an idea that what novel characteristics outstand the material they are purchasing.This trend of social media add improves other industries along with businesses for instance, famous personalities charging companies for advertising their products. In addition, the companies which create innovative ideas to make adds more appealing are also getting previleged from this trend of advertisement.

Although, positive thing come along with their negative consequences for example, some businesses use adds to make people fool what is shown in add is totally different from real product. Furthermore, just to follow trend people spend money on useless stuff. when unimportant product get famous it create hype across the world people wanted to get the product just to prove their friends that they are modern which impacting society and creating community materialistic and people get complexes. The small business even though they have good products but due to underprevilieged and less availability of resources they unable to make their space in market. For future it is mandatory to strike a balance between pros and cons of Social media advertisement.

To conclude, Advertisement is playing very crucial role for multiple field to make good capital along with that it is being misused by alot of scammers. My opinion is that its positive consequences outweigh its negative impacts.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses both parts of the prompt: why businesses emphasise that their products are new, and whether this is a positive or negative development. The writer presents a clear position that the positive consequences outweigh the negative ones. Ideas are generally relevant, discussing market demand, financial success, and consumer awareness, alongside the counterarguments of scams and consumerism. However, some ideas remain slightly under-developed and tend to over-generalise, such as the claim that people buy useless items 'just to prove their friends that they are modern.' There is also a slight misinterpretation of the prompt's focus on 'new' products, drifting somewhat into social media advertising in general rather than exclusively novelty. Overall, the response fulfills the task requirements adequately, aligning well with the Band 6 descriptors.

Coherence and Cohesion: Band 5.5

The essay is divided into logical paragraphs with an introduction, two body paragraphs, and a conclusion. There is a clear overall arrangement and progression of ideas. However, cohesion is often faulty or mechanical. The transition phrases used ('Initially', 'Although, positive thing come along', 'To conclude') are sometimes awkward or improperly punctuated. Furthermore, referencing and sentence connection are occasionally unclear, such as 'which impacting society and creating community materialistic'. Paragraphing is present, but internal cohesion lacks flexibility and control, placing the response firmly in the Band 5 to 6 range.

Lexical Resource: Band 5.5

The student demonstrates an adequate range of vocabulary for the task, attempting some less common items such as 'novel characteristic', 'financial success', and 'drastic rise'. However, there are frequent spelling errors ('adds' instead of 'ads', 'previleged', 'underprevilieged', 'alot') and word-form errors ('community materialistic' instead of 'materialistic community', 'making people fool'). These lexical errors do not completely impede communication, but they are noticeable and detract from the overall quality of the writing, making Band 6 the most accurate descriptor.

Grammatical Range and Accuracy: Band 5.0

The writer attempts a mix of simple and complex sentence forms, but control over grammar and punctuation is inconsistent. There are numerous punctuation and capitalization errors throughout the text (e.g., lowercase letters at the start of sentences like 'more publicity', missing commas, and run-on sentences). Grammatical errors are frequent, such as subject-verb agreement issues ('people become', 'product get famous', 'people wanted') and missing auxiliary verbs ('they unable to make'). While communication is generally maintained, the high frequency of errors prevents the essay from reaching a Band 6, fitting the Band 5 profile where frequent errors cause some difficulty.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.