Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-25
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
In today's modern world, everything become digital specially in business. Every business try to promote their products in a way that they have much unique qualities than others. This essay will explain whether this is a positive or negative development.
To commence with, everything is now digital and every business owner try to promote their products through social media. By using different methods people promote their product on different platforms to gain to gain much attention from customers.They try to present their product in a way that they have something different from the market. Moreover, using these techniques they gain more postive response from customers as people think that they have something unique. This can be seen as positive development for business in this latter-day era.
On the other hand, In the race of modernization, people mostly forget what they are going to present to their customers. For example, I have seen many advertisements related to perfume companies who promote their products in some weird way. Furthermore, business owner only wants to promote their product in a way that they have something new and different. They forget some basic ethics for advertisement such as what affects their advertisement put on childrens in a negative way. Sometimes their advertisement looks like that it is only made for adults which can be negative side for development.
To conclude, the debate over business promoting their product in a unique way seen as positive or negative. Ultimately there are some benefits of promoting products in way that they something unique but they have to keep in mind whats their product convey message to their customers.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
The response addresses both parts of the prompt, discussing why businesses emphasise new products and offering a viewpoint on whether this is positive or negative. The position is clear, although the ideas are somewhat limited and repetitive. For instance, the discussion on social media and digital marketing in the second paragraph largely reiterates the point made in the introduction. The negative aspect is touched upon with the mention of inappropriate advertisements for children, but this argument remains under-developed. Because the ideas are presented in a somewhat generalised manner without deep extension, the response fits best within Band 5.
Coherence and Cohesion: Band 5.0
The essay has a basic structure with an introduction, body paragraphs, and a conclusion, showing some organisation. However, progression is weak because ideas tend to loop or repeat rather than advance logically. Cohesive devices are used, but they are often mechanical, repetitive, or inaccurate, such as 'To commence with', 'Moreover', and 'On the other hand'. Paragraphing is attempted, but internal cohesion within paragraphs is frequently faulty, and referencing is sometimes unclear, such as pronoun confusion in sentences like 'what affects their advertisement put on childrens'. This level of organisation aligns with a Band 5 score.
Lexical Resource: Band 5.0
The vocabulary used is adequate for the task, allowing the student to communicate basic ideas, but the range is limited and repetitive. Words such as 'business', 'product', and 'promote' are used excessively throughout the text. There are noticeable lexical and spelling errors, such as 'postive' instead of positive, and awkward word choices like 'much unique qualities' instead of many unique qualities. While these errors do not completely impede communication, they cause noticeable difficulty for the reader and prevent the response from reaching Band 6.
Grammatical Range and Accuracy: Band 5.0
The writer attempts a mix of simple and complex sentence forms, but control is weak. There are frequent grammatical errors throughout the text, including subject-verb agreement issues ('everything become digital', 'every business try'), missing prepositions, and incorrect verb tenses or forms ('they have something unique', 'what affects their advertisement put on'). Punctuation and sentence structures often require effort to parse. Because the frequency of errors is high and causes difficulty for the reader, this performance corresponds to a Band 4.5, rounded to Band 5.
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