Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-25

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Advertising are important means of grabbing markets attention in contemporary times. While advertising, business nowadays mostly claims that their product are new in some aspect. This essay argues that the claim was it was positive development because branding makes the same product looks different and more profitable. Moreover, letting the advertisement done by a professional or famous individual will make the product looks to totally different and unique.

While advertising business nowadays claims that there product are different in some way and that differences was actually made by the power of branding. Branding was the key method used by most of the entrepreneur to seggregate their product from other alternatives. For example; Mr. A made a socks and sell at 2$, however Mr. B brought the 2$ socks put a rose picture and given a brand name "rosey socks" and advertise it and earn more than the previous entrepreneur and, will bring positive development. So, branding contribute in making the same product looks different in some aspect but bring more profit.

In additional, business advertisement states their products are unique and different in their own way because letting famous or professional individual advertised will contribute more to the uniqueness. Positive changes were brought using others fame. for example; if i make conor McGregor advertised my real estate business it wil contribute greatly on sells and profits even though there is many real estate companies and that is because of the fame of that particular famous or professional individual.

In conclusion, during the advertisement people nowadays claim that there product are different in some aspect, and that will bring positive changes because to seggrate from other alternative one must use branding and the fame of a professional or famous individual to proof the differences between products and later will contribute in profit.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

The student addresses both parts of the prompt, discussing why businesses emphasise new products and giving a clear opinion that this is a positive development. However, the development of ideas is somewhat limited and repetitive, relying heavily on a single extended example about socks and another about a celebrity endorsement. While the position is clear throughout, the explanation lacks the depth and extension expected for higher band levels. For instance, the argument that branding changes the perception of a product is introduced but not fully explored in terms of consumer psychology or market competition. Nonetheless, the task is adequately addressed, placing this performance at Band 5.5.

Coherence and Cohesion: Band 5.0

The response is organized into four paragraphs, following a standard essay structure with an introduction, two body paragraphs, and a conclusion. There is some attempt at logical progression, but overall cohesion is mechanical and sometimes faulty. Transitional phrases like 'In additional,' 'for example;', and 'In conclusion,' are used, but referencing is frequently unclear, such as 'that differences was actually made' or 'that will bring positive changes.' Paragraphing is present, but internal cohesion lacks smooth flow, leading to a somewhat disjointed reading experience. These limitations align closely with the Band 5 descriptor.

Lexical Resource: Band 5.0

The vocabulary used is relatively basic and repetitive throughout the essay. The student attempts some less common vocabulary such as 'contemporary times,' 'seggregate' (misspelled), and 'entrepreneur,' but inaccuracies in word choice and collocation are noticeable. Examples of unnatural phrasing include 'grabbing markets attention,' 'letting the advertisement done by a professional,' and 'earn more than the previous entrepreneur.' Spelling errors like 'seggregate' and grammatical word-form errors like 'sells' instead of 'sales' occur. The range is adequate to convey simple messages but remains limited, fitting the Band 5 criteria well.

Grammatical Range and Accuracy: Band 5.0

The student displays a limited range of grammatical structures, relying mostly on simple sentences alongside some attempts at complex forms that are frequently faulty. There are persistent subject-verb agreement and tense errors, such as 'Advertising are important,' 'business nowadays mostly claims that their product are,' 'the claim was it was positive development,' and 'if i make conor McGregor advertised.' Punctuation is also problematic, with semicolons misused and lowercase letters used for proper nouns and pronouns like 'i'. Because errors are frequent and occasionally cause difficulty for the reader, this performance corresponds to Band 5.0.

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