Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-26

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the present era, many manufacturing companies are creating the replica of there old products by adding some new features and changing the structure. Their main purpose is to launch new products, improve their quality, solve existing problems and to compete against each other.

In contemporary society, a majority a people are buying many basic necessities things in their lives such as car, and mobile phones. Companies are implementing new strategies to remain sustain in the global market. For instance, companies like Apple, Hyundai, and other related fields are changing the designs of their existing models, because the old versions are outdated and need to remain competitive against the rival firms. Recently, apple has launced a new iphone, which is 18pro as a replacement of 17 pro with some new features like macro lens camera, the fastest processor system ios 28. And other model which is iphone duo, which is the copy of samsung z fold concept, because they see that sales of these fold models are increasing day by day and people are loving these type of devices very much as compared to vertical one, they can use it as a tablet also.

On the other hand, these are some drawbacks of this development, because some times they just add the new specifications, which are not necessary, and with the addition of new upgrades they also increase the price of their products, which middle class family could not able to afford it. For example, in automobile industry companies are focusing on creating electric vehicles as compared to petrol and diesel, like mahindra has recently launched there two new models BE6 and EV9 which are the same but they just only change the interior and exterior of the car. Although, it is understandable that some items are useful but not all.

In conclusion, i think it totally depends on ones own perspectives but due to this new development the price of the products increase and also to follow new trends many youngsters buy new phones and waster their money.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses all parts of the prompt by discussing why businesses emphasise new products and evaluating whether this is positive or negative. A clear position is maintained throughout the essay. The reasons are supported by relevant, albeit informal, examples such as Apple and Mahindra. However, some ideas are a bit simplistic or under-developed, particularly in the conclusion. For instance, the explanation of why companies focus on novelty touches upon competition and improving quality, but the exploration could be deeper to reach higher band levels. Overall, the task is adequately addressed, earning a Band 6.0.

Coherence and Cohesion: Band 5.5

The essay is divided into logical paragraphs with an introduction, body paragraphs addressing both sides, and a conclusion. Cohesive devices are used to link ideas, such as 'In contemporary society', 'For instance', and 'On the other hand'. However, referencing is sometimes unclear, and the progression of ideas can feel slightly mechanical. For example, starting sentences with 'And other model' disrupts the flow of discourse. Paragraphing is present and generally appropriate, but internal cohesion within paragraphs suffers from run-on structures and conversational transitions, placing this criterion at Band 6.0.

Lexical Resource: Band 5.5

The student attempts a range of vocabulary relevant to business and technology, such as 'contemporary society', 'global market', 'specifications', and 'interior and exterior'. However, there are numerous lexical and spelling inaccuracies throughout the text, such as 'there old products' instead of 'their', 'remain sustain' instead of 'remain sustained' or 'sustain themselves', 'launced', and 'waster their money'. These errors do not heavily impede communication, but they restrict the lexical score. Because the range is adequate for the task but marred by frequent word choice and spelling errors, a Band 5.5 is appropriate.

Grammatical Range and Accuracy: Band 5.0

The writer attempts a mix of simple and complex sentence forms, utilizing relative clauses and conditional ideas. However, there are frequent grammatical errors in tense usage, subject-verb agreement, and prepositions. Examples include 'middle class family could not able to afford it' (modal verb and article errors), 'mahindra has recently launched there two new models' (possessive determiner error), and 'i think' (lowercase pronoun). Punctuation is also problematic, with several run-on sentences joined inappropriately by commas. Due to the mix of structures alongside persistent errors that occasionally strain readability, the grammar is evaluated at a Band 5.0.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.