Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, every occupation uses advertisements to showcase their products and services. However, the way they mentioning the features of the products and services seem to new and that effects on people's purchasing power and their decision-making process. There are several reasons for that and have a positive impact. Both prospects will be discussed in the following paragraphs.

the first reason for making such type of commercial is that to getting customers attraction. To survive in competitive market, it is important to being center of attraction by making such kind of video people are more willing to by the products. For example, "Maggie". The company are plying with consumer mindsets. The advertisement shows that the product will be prepared in two minutes. This attracts those buyers who did not have enough time for cooking. Moreover, the way companies are using the commercial that increases company's profits and sells. Companies are tie-up with certain television channels. In the middle of movies or drama they promote their products and gets attraction of the people. For instance, coffee is only popular in foreign countries. The Nestle's promote their coffee drinks in 2010 by these ways. With in 2-3 years coffee is popular in India as tea and their sells and profit increases as well.

There are some positive effects to the consumers. Doing this kind of competitive activity increases the product quality and also products are cheaper. customers can get varieties of products as well as good quality products with lesser price. Moreover, these encourages companies to innovate and improve their products. Healthy competition gives push to business to develop or create new things for society. For example, luxury car brands innovate new technology and implement in their car model that helps to make products convenient for people.

In conclusion, to giving short information about their products it is important for company because that attract more people as well as increases the sells and profit. in addition, it has a positive impact on society. Consumers can get number of products, better quality with cheaper price and these encourages companies to making advance technology and improve the quality of products.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The student addresses all parts of the task by explaining why businesses emphasise new products and giving an opinion that it is a positive development. A clear position is maintained throughout the response. However, the ideas are somewhat under-developed, particularly in the body paragraphs where explanations rely heavily on simple examples like "Maggie" and coffee without deep elaboration. The introduction is also slightly disjointed and contains awkward phrasing regarding the prompt's core question. Despite these limitations, all prompt requirements are met satisfactorily, placing the response firmly at Band 6.0.

Coherence and Cohesion: Band 5.5

The response is organized into clear paragraphs, and there is an overall logical progression from reasons to positive effects and a conclusion. However, cohesion is frequently faulty or mechanical. For instance, transitional phrases such as "Both prospects will be discussed in the following paragraphs" feel formulaic, and referencing is occasionally unclear, such as "Doing this kind of competitive activity" in the third paragraph. Paragraphing is used, but internal cohesion within paragraphs suffers from abrupt transitions and grammatical lapses, making the logical flow mechanical at times. This corresponds to a Band 6.0.

Lexical Resource: Band 5.5

The student displays an adequate range of vocabulary for the task, attempting less common items such as "purchasing power", "decision-making process", and "innovation". However, there are notable word-choice, spelling, and collocation errors throughout the text, such as "mentioning" instead of "mention", "getting customers attraction" instead of "attracting customers", "by the products" instead of "buy the products", and "sells" instead of "sales". While these errors do not seriously impede communication, they reflect a limited control over less common lexical items, keeping the score at a 5.5.

Grammatical Range and Accuracy: Band 5.0

The student attempts a mix of simple and complex sentence forms, but control over grammar is inconsistent. There are frequent grammatical errors, such as subject-verb agreement issues ("the way they mentioning... seem to new"), tense inconsistencies ("The company are plying with consumer mindsets"), and missing prepositions or articles ("in competitive market", "with lesser price"). Attempts at complex structures are often faulty, and punctuation issues occur throughout the response. These errors require some effort from the reader to decode meaning, aligning with the Band 5.0 descriptors.

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