Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Advertisement for any kind of business is extremely crucial because without advertisement one cannot attract its customers.There are many ways for advertising products, like now a days people use social media mostly i.e Facebook, Tiktok and Instagram etc for advertising their businesses.

In my opinion, as the world has became digitalized so competition has been increased very much like people find different ways to promote their business and products. One of the ways of their advertising is to show that their products are different from their competitors. They describe their products features in manyways like by comparing it with the same product of their competitor businesses and then showing them to their customers.

I think its a positive development because customers can know the reality of their businesses and it will let them know how their products are. Instead of visiting in person they can know the features of their products or businesses from home through social media so in this way it saves both money and time.Furthermore, Customers can also know which business company has the most reliable products and tefeatures they want in their desire products.

In a nutshell, it can be said that its a positive move to emphasize their products in a new way as it is necessary both for the company as well as their customers. Both can be benefited from this move in one way or other.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

The response addresses both parts of the prompt by discussing why businesses emphasise new products and giving an opinion on whether this is a positive or negative development. However, the ideas are somewhat limited and under-developed, relying on general statements like "it saves both money and time" without deep elaboration. Crucially, the length requirement is NOT met: the response contains only 233 words, falling short of the 250-word minimum. This under-length impacts the overall task response and prevents the score from reaching a higher band. To improve, ensure you fully explore your examples and meet the minimum word count.

Coherence and Cohesion: Band 5.0

The essay displays a logical overall progression with basic paragraphing. Introduction, body paragraphs, and a concluding sentence are visible. However, the cohesion is sometimes faulty or mechanical. For instance, the transition between sentences can feel abrupt, and referencing is occasionally unclear, as seen in the phrase "showing them to their customers" where the antecedent is slightly blurred. Cohesive devices are used, but they are somewhat repetitive (e.g., relying heavily on 'and', 'so', and 'Furthermore'). Paragraphing is present, but the body paragraphs could be better organised to separate the two distinct parts of the prompt more clearly.

Lexical Resource: Band 5.0

The vocabulary used is adequate for the task, but it remains fairly basic and repetitive. The student attempts some less common vocabulary such as "digitalized" and "competitors", but there are noticeable errors in word choice and collocation, such as writing "Advertisement for any kind of business is extremely crucial" instead of "Advertising", and "desire products" instead of "desired products". Spelling is generally acceptable, but the limited range and lack of precision in lexical items restrict the score to this band. Incorporating more precise academic vocabulary would enhance the quality of the writing.

Grammatical Range and Accuracy: Band 5.0

The writer demonstrates a mix of simple and complex sentence forms, attempting complex structures with varying success. There are noticeable errors in grammar, punctuation, and article usage throughout the text. Examples include "as the world has became digitalized" (incorrect past participle form), run-on structures, and missing punctuation marks before conjunctions. Frequent errors in verb forms and sentence construction can cause slight difficulty for the reader, although communication is generally maintained. To improve, focus on mastering basic verb forms and ensuring complex sentences are grammatically accurate.

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