Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-28
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
Today, advertisment became an essantial part for any small or big businesses. Businesses usually emphasise that their products are new in some way in their advertising. This development has both positive and negative ways but from my perspective, advertisement has beneficial for every.
Every company launch their products firstly in the form of advertisement. Nowadays, almost every indivituals use mobile phone, hence company launch its brand through different social media ads. Company shows their products into new form. There are several reasons why businesses usually emphasise that their products are new in some way. The first reason is that, customers attract by lattest products. For instance, this month company launch i phone 18, so i phone's user attract by its new functions, features and coloures. Secondly, its increase company's sale and profit. When the company says that its product are new, hence everyone interesting to buy.
There are numerous benefits to emphasise their products are new in some way. The first positive development is that, to lauch latest technology by a company.Mostly new products have fast and convenient for the customers satisfaction. Sometime a person purchase a new product that he don't to buy that due to fact that, he saw its ads in which was written that its new.
To draw the conclusion, advertisement are increasing day by day in almost every types of things. From my opinion, it is a positive development in which businesses usually emphasise that their products are new in some way. This development has full customer's satisfaction.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
The response addresses both parts of the prompt, discussing why businesses emphasise new products and offering an opinion on whether this development is positive or negative. However, the development of ideas is limited and somewhat repetitive. For example, the reasons provided for the trend, such as 'customers attract by lattest products' and 'increase company's sale and profit', are rather basic and lack depth or extended explanation. Furthermore, the position taken is clear at the beginning ('advertisement has beneficial for every'), but the conclusion is slightly vague. The response fits the Band 5 level because it addresses the task and presents relevant ideas, but these ideas remain under-developed and lack fully supported arguments.
Coherence and Cohesion: Band 5.0
Paragraphing is attempted, with an introduction, body paragraphs, and a conclusion, though the structure lacks clear internal progression. Cohesive devices are used awkwardly or repetitively, such as the frequent reliance on 'Firstly', 'Secondly', and 'The first positive development is that'. Additionally, referencing and logical links between sentences can be disjointed, as seen in phrases like 'When the company says that its product are new, hence everyone interesting to buy.' While there is a basic overall arrangement, the frequent mechanical use of cohesive elements and occasional lapses in logical progression place this response at a Band 5.
Lexical Resource: Band 5.0
The vocabulary range is limited and minimally adequate for the task. The student attempts some less common terms like 'emphasise', 'convenient', and 'development', but there are numerous noticeable errors in word choice, morphology, and spelling throughout the text (e.g., 'advertisment' for 'advertisements', 'essantial' for 'essential', 'indivituals' for 'individuals', 'lattest' for 'latest', 'coloures' for 'colours', and 'lauch' for 'launch'). These errors reflect a Band 5 level, where vocabulary is repetitive and inaccurate enough to occasionally cause difficulty for the reader, though the message remains generally understandable.
Grammatical Range and Accuracy: Band 5.0
The response displays a very limited range of grammatical structures. Simple sentences dominate, and attempts at complex structures are frequently faulty, such as in 'Sometimes a person purchase a new product that he don't to buy that due to fact that, he saw its ads in which was written that its new.' There are frequent grammatical errors throughout the essay, including subject-verb agreement issues ('advertisment became', 'company launch'), missing auxiliary verbs, and awkward prepositions. Because complex sentences are often flawed and errors are frequent across the text, this performance aligns closely with the Band 5 descriptors.
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