Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-09-28
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.5)
In the advertising businesses in present days normally gives value that their products are up-to-date in someways. In this essay i will clarify that why the businesses are emphasizing for thier products and i will also give my opinion.
Most of the businesses now a days are usually trying to emphasize their products to look new in some ways because people try to purchase things when they look the advertisement on their mobile phones or when watching the television. Now a days people usually do online shopping instead of going to the market because online shopping is the up-to-date- trend of the current era. So they do search the relevent products which they want to purchase so the businesses mostly record their products videos or pictures and make the post of their products, then the people watch their advertisements and it will improves their sale by online purchasing. Mostly people also give the reviews of the products which they purchased and reviews also effects the company's reputation. Therefore, that is why the businesses are advertising their products to emphasize that their products are new.
According to my opinion, if the businesses provide the best quality which they are showing in their advertisement then i think it is really a positive development. The products are purchased when its quality is excellent then people give the reviews of the products and then other people also view their reviews then they purchase. So the quality matters a lot to grow the businesses.
Somehow it has also negative effects on the society. For example, if the company produces the old products and it is not up-to-date then it has negative effects also. Some companies often do that they record the fake products which are new and post advertisement and deliver the old and rough products to the customer which is unfair for the customer.
To conclude this, if the company want to grow better they have to produce their products new to gain the positive reviews of the customer.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
The response addresses both parts of the prompt: why businesses emphasise that their products are new, and whether this is a positive or negative development. The writer presents a clear position throughout the essay. However, the ideas are somewhat repetitive and lack deeper extension. For example, the explanation of why businesses advertise new products focuses primarily on online shopping and customer reviews rather than broader marketing psychology or consumer demand. While the prompt is fully addressed, the development of ideas remains at a basic level, aligning best with the Band 6 descriptors.
Coherence and Cohesion: Band 5.5
The essay has a coherent overall arrangement and follows a recognisable structure with an introduction, body paragraphs, and a conclusion. However, cohesion is frequently mechanical and repetitive (e.g., beginning multiple sentences with 'So', 'Therefore', or 'Most of the businesses now a days'). Paragraphing is attempted, but body paragraphs contain loosely connected ideas rather than a single, well-managed central topic per paragraph. Referencing is sometimes unclear, such as the pronoun use in 'so they do search the relevent products'. Overall organisation is present, but progression is hindered by simplistic cohesive devices.
Lexical Resource: Band 5.5
The vocabulary used is adequate for the task, but it is repetitive and lacks sophistication. The writer attempts some less common phrases, such as 'up-to-date trend' and 'company's reputation', but also makes noticeable word choice and spelling errors, such as 'relevent', 'thier', and 'effects' instead of 'affects'. Phrases like 'record their products videos' demonstrate a limited control of collocation. While communication is generally maintained despite these flaws, the lexical range remains restricted, matching the requirements for Band 5.5.
Grammatical Range and Accuracy: Band 5.0
The response features a mix of simple and complex sentence forms, though complex structures are often faulty or excessively long and run-on, such as 'The products are purchased when its quality is excellent then people give the reviews of the products and then other people also view their reviews then they purchase.' There are frequent grammatical errors, including subject-verb agreement issues ('advertising businesses... normally gives', 'reviews also effects'), article misuse, and punctuation errors. These errors cause some difficulty for the reader and prevent the grammar score from reaching a higher band.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.