Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-09-28

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

Nowadays, growing new businesses were shows to public their various upgraded products through the publicity. To attract the public and have a intsrest to buy the products as well suggest to others so that their selling growing more. Target more audience for the product. showing the same products with new style to gain more popularity through product with profit.

As most of the public having a instrest to experiment a new products or a things and making a review and share with others so they also going to look as well. that is also necessary because generally a business invest a lot of their money and hard work to make a product but is look similar as well work same public ignore and stick already what they have through Marketing on varioius way such as social media app, pamplates, online and so on. Let discuss with the example one of the brand launched any makup product which works different as well as cheaper than other so the pulbic wants to try and also see how is goin to works.

Furthermore discuss the positive impact in the society gain the profit throught the products also gaining the popularity in the market which helps to grow in the future with alot of more better chances. Last but not the least which is very important having a good way of the advertising.

in last i just complete with the growing with varoius way as varoius product in the different style so normal public attracts and having a good competiions for the others.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

The response addresses both parts of the prompt, discussing why businesses emphasise new products and offering an opinion on whether this is a positive or negative development. However, the ideas remain largely under-developed and lack extension. For instance, the discussion on why businesses advertise novelty mentions attracting the public and making a profit, but it does not delve deeper into consumer psychology or market competition. Examples provided, such as 'one of the brand launched any makup product', are vague and lack specific context. The writer's position on whether it is a positive or negative development is somewhat obscured by weak transitions and underdeveloped supporting arguments. Consequently, the performance aligns best with the Band 5 descriptors.

Coherence and Cohesion: Band 4.0

The response is divided into paragraphs, but the overall progression lacks clarity and logical flow. Cohesive devices are frequently misused, mechanical, or omitted entirely. For example, sentences often begin abruptly, such as 'Let discuss with the example' and 'Furthermore discuss the positive impact', which disrupts the natural progression of ideas. Referencing is also unclear in places, making it difficult for the reader to follow the train of thought. Paragraphing is attempted, but internal paragraph cohesion is weak. These issues place the response firmly at Band 4 for Coherence and Cohesion.

Lexical Resource: Band 4.0

The vocabulary used is basic, repetitive, and heavily restricted. The writer relies on simple and imprecise terms, such as 'growing new businesses were shows to public' and 'makup product'. There are numerous word-choice and collocation errors throughout the text, including 'intsrest', 'varioius', 'pamplates', and 'throught'. These lexical limitations and frequent spelling errors strain the reader and obscure meaning in several sentences. The range of vocabulary is inadequate for a higher band, reflecting the descriptors for Band 4.

Grammatical Range and Accuracy: Band 4.0

Grammatical control is weak throughout the response, with a very limited range of structures. Simple sentences are frequently malformed, and attempts at complex structures, such as 'As most of the public having a instrest to experiment a new products...', result in severe structural errors. There are constant errors in tense, subject-verb agreement, and clause structure (e.g., 'businesses nowadays usually emphasise' versus 'growing new businesses were shows'). Punctuation is also erratic, with sentences running together awkwardly. These pervasive, frequent errors significantly impede communication and meet the criteria for a Band 4.

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