Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-09-29

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

In their advertising, nowadays the businesses often promote the ideas that there is something new in their products. I think it is a positive development for the nation while this essay discusses why is this happen and how it is an advantageous.

To commence with, companies use a variety of advertising techniques to increase the popularity of their products so that it can be effective for influencing people towards their products by launching new function or modifications in their products. For instance, Apple launched a new series of phone in every year with new changes, which makes their product more advanced and famous among the public. Thus, this will boost the sales of their products. Moreover, companies compete their opposition by inventing or adding new feature to their actual or original products. Therefore, this increases the quality of product of every company for stand out in the market.

Furthermore, I believe that it is a positive development. The first and foremost reason why it has positive impact on the society is that it improves the classifications of goods. In other words, there are several companies in the market for a same product but the people influence by the best featured product, which has its brand value. Consequently, competition between companies can not only assist advancement of the products with new features and innovations but also helps in economic growth. If a product works properly and influences citizen, it will also famous in other countries, which increases foreign exchange rate. For example, Japan is one of the best technological country where all new innovations take place with technology and export in other countries as well.

In conclusion, while the companies use new advertising way as there is something new in their products which helps in influence the public and improve the quality of their products with new functions, I think it is a positive development because it increases new innovations and economic growth.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

The response addresses both parts of the prompt, discussing why businesses emphasise new products and providing a clear opinion that this is a positive development. The main ideas are generally relevant and supported with examples, such as Apple and Japan. However, some arguments lack full extension and suffer from slight over-generalisation or mild confusion in economic reasoning. For instance, the explanation of foreign exchange rates is somewhat simplistic. The position is maintained throughout the essay. Because all parts of the task are addressed and a clear stance is presented with supporting ideas, this performance aligns well with the Band 6 descriptors.

Coherence and Cohesion: Band 6.0

The essay displays a coherent overall arrangement with a clear logical progression from the introduction to the body paragraphs and conclusion. Paragraphing is used sufficiently and appropriately, separating the reasons and the evaluation. Cohesive devices are employed adequately, such as 'To commence with', 'Moreover', and 'Furthermore'. However, referencing and cohesion are sometimes mechanical or slightly awkward, as seen in phrases like 'while this essay discusses why is this happen and how it is an advantageous'. Despite these minor flaws, the logical flow is maintained throughout, fitting the Band 6 criteria.

Lexical Resource: Band 6.0

The writer demonstrates an adequate range of vocabulary for the task, successfully attempting less common items such as 'modification', 'technological', and 'innovations'. However, there are noticeable inaccuracies in word choice and collocations, such as 'competitors their opposition', 'influence citizen', and 'advertising way'. Spelling and word formation errors, like 'advantageous' used as a noun, occur occasionally. Nevertheless, the vocabulary is sufficient to convey the intended meaning without severely impeding communication, placing the response firmly at Band 6.

Grammatical Range and Accuracy: Band 5.5

The student uses a mix of simple and complex sentence forms, demonstrating some ambition with subordinate clauses and conditional structures, such as 'If a product works properly and influences citizen, it will also famous...'. However, there are frequent grammatical errors, particularly regarding verb forms, article usage, and subject-verb agreement, such as 'businesses nowadays usually emphasise' versus 'nowadays the businesses often promote', and 'why is this happen'. Punctuation is generally acceptable, but minor errors persist and slightly distract the reader, though they rarely impede overall communication. This warrants a Band 5.5 score.

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