Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-09-30

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

In the modern era, these days companies promote their products by using the word new and fresh. I agree with this essay it drop the negative impact on development of new companies.

Many business use these policies for increasing their sale of the old product. They use discount offer strategies to clear the old and expired product from the stock. People think they save their money but they became fool from the company policies. Companies do fake promises for saying old product to new to the customer, it help to create more profit for businesses.

Enterprises use removing label tricks from the old products and use new label for interact the customer for buying their old products. Buyers come and purchase their expire products and after using those they faced many difficulties. Some people face serious injury by using these products . Many companies sell old clothes and used clothes while setting the new label on the clothes.

people invest their money to buy these type of stuff which is old and expire. These companies provide a negative impact on the development. People lost their trust from the business and when the new business or company come into the market then they feel it is a another fraud company are come.

As we read above asking old product new give greater impact on the society.

Many people who check the background of the companies and check the review they will be safer but who trust blindly on these companies face difficulties.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

The response addresses the prompt in a basic manner by discussing why companies emphasise new products and offering an opinion that it has a negative development. However, the ideas are underdeveloped and lack clear examples. For instance, the claim that businesses remove labels from expired products and sell old clothes is asserted without robust elaboration or logical support. The writer's position is discernible ('I agree with this essay it drop the negative impact'), but awkward expression obscures parts of the argument. Furthermore, the analysis tends to overgeneralise without providing specific, relevant examples from the writer's own knowledge or experience as requested in the prompt. Consequently, this performance aligns closely with Band 5 descriptors, as the task is addressed only partially and ideas remain limited.

Coherence and Cohesion: Band 4.0

The essay is divided into several paragraphs, showing an attempt at organisation. However, the logical progression is frequently disrupted by unclear referencing and abrupt transitions. For example, sentences like 'As we read above asking old product new give greater impact on the society' lack clear connection to the preceding text. Cohesive devices are minimal, repetitive, or inaccurate, making the overall arrangement choppy and difficult to follow. Paragraphing is also erratic, with single-sentence paragraphs breaking the flow of the argument. These features place the response firmly in Band 4, where information and ideas are not arranged coherently and progression is lacking.

Lexical Resource: Band 4.0

The vocabulary used is basic and repetitive, frequently relying on everyday words such as 'new', 'old', 'products', 'companies', and 'money'. There are noticeable word choice and collocation errors that impede smooth reading, such as 'became fool from the company policies', 'fake promises for saying old product to new', and 'setting the new label'. Attempts to use less common vocabulary, such as 'enterprises' and 'development', are undermined by inaccurate usage or awkward phrasing. Because the lexical range is limited and frequent errors in word formation and collocation cause difficulty for the reader, the response warrants a Band 4 score.

Grammatical Range and Accuracy: Band 4.0

The writer demonstrates a very limited range of grammatical structures, relying heavily on simple sentences with frequent structural errors. Complex sentence forms are rarely attempted, and when they are, they are often faulty or ungrammatical, such as 'Many people who check the background of the companies and check the review they will be safer but who trust blindly on these companies face difficulties.' Errors in tense agreement, prepositions, articles, and clause structure are pervasive throughout the text (e.g., 'it drop the negative impact', 'expire product', 'is a another fraud company are come'). These frequent errors distort meaning and place a heavy burden on the reader, corresponding to a Band 4 level of grammatical control.

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