Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-09-30

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In recent year, through the advertising, businesses emphasise their products are great and they expanding their networth with the help of public sector. I believe it this trend considered a positive development for the business empire.

Firstly, the main reason of this trend is now people expanding their business through social media and advertising, which can help them to get review via comment section. Nowaday, people like to do changes as per the consumers requirement beacuse they can help to levelled up their income and other sources. For example, if a person has manufacturing the clothing brand, perhaps they provide all the details how they made the product this can attracts the community to buy that product. Furthermore, many individuals prefer to search on website about such product which can save the traveling time and get sufficient details through internet.

In addition, people avoid to traditional shopping so for them advertise is beneficial. If people prefer to buy online then they add some reviews about product, whereas business can able to do changes if it is necessary. For instance, if advertising made up in proper way like, some animation videos with audios then people watch it properly, otherwise they ignore the templates and magazine because it time consuming. Moreover many youngster always notice their advertising streatgy and accroding to that they analyse the product.

In conclusion, advertising play vital role in bussiness to grow their income, although many people buy the product on the basis of social media. I believe that it is postive development for the business in current era. Therefore, every people need to do advertise for their personal and professional growth.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response attempts to address both parts of the prompt regarding why businesses emphasise new products and whether this is positive or negative. However, the connection to the specific prompt focus on 'newness' is somewhat vague, with the writer discussing advertising and business expansion in general terms rather than focusing squarely on the novelty aspect. The position is clear in stating that it is a positive development, but the ideas are often repetitive and lack deep extension or fully realised examples. For instance, the example about manufacturing a clothing brand is underdeveloped. It addresses the task partially, placing it at a Band 5.5 to 6.0 level, where relevant ideas are present but under-developed and lack sharp focus on the specific prompt requirements.

Coherence and Cohesion: Band 5.0

The essay is divided into an introduction, three body paragraphs, and a conclusion, showing basic paragraphing structure. However, the overall progression of ideas is hindered by repetitive phrasing and weak logical transitions. Cohesive devices are sometimes inaccurate or awkward, such as 'In addition, people avoid to traditional shopping so for them advertise is beneficial.' Referencing is occasionally unclear, and pronouns or determiners are misused, making the flow somewhat mechanical and difficult to follow in places. While there is a recognisable organisational structure, the execution of cohesion and logical linking aligns with Band 5.0.

Lexical Resource: Band 5.0

The vocabulary used is relatively basic and repetitive, with frequent word-choice errors and awkward collocations. Examples include 'expanding their networth', 'manufacturing the clothing brand', 'advertise is beneficial', and 'streatgy'. There are also persistent spelling errors like 'Nowaday', 'beacuse', and 'postive'. While the writer attempts to use some less common words, the lack of control and frequent inaccuracies mean the lexical range is limited and minimally adequate for the task, fitting the Band 5.0 descriptors.

Grammatical Range and Accuracy: Band 5.0

The essay exhibits a very limited range of grammatical structures, and attempts at complex sentences are frequently faulty or ungrammatical. There are persistent errors in basic grammar, such as missing auxiliary verbs, incorrect prepositions, and tense confusions (e.g., 'if a person has manufacturing', 'people avoid to traditional shopping', 'advertising made up in proper way'). Punctuation is also weak, and sentence boundaries are sometimes blurred. These frequent errors cause noticeable difficulty for the reader and restrict the score to Band 4.5, rounded to 5.0 as the errors do not completely obscure the core meaning.

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