Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-01

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

While doing publicity of businesses in the going time they states that the product is unique to some extent. The advertisement of the business is a good way of marketing. In this essay i will clearly explain my opinion is ot a good development or not.

Firstly, I firmly agree that it is a positive development in the business as well as in the society while advertising the product it is essential for the manager of the company to make sure that qualities they are going to mention are actually varies to the quality of the product or it is going to be a scam with the local individual's. For instance, once i got impressed with a beautiful watch after seeing the advertisement because they mention that the watch had a lot of interesting features that admired me as it was a digital watch and i decided to order that watch but when i received my parcel it is totally admiring in quality and makes me satisfied too that i spent my savings on a good product.

Secondly, by marketing the product or a business locally is also very helpful for the individuals to learn about the things or new items and when they find out that this product is different and are of fine quality as compared to the other's as it also helps the business to grow well and to sell the products as much as they can For example, there a alot of brand that make same products but some brands had a great market value of their products as compared to others like Nike, make sure yo their costumes that their shoes are totally different from other bands or companies in order of comfort in order of modernization

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AI examiner evaluation

Task Achievement / Task Response: Band 4.5

The response addresses the prompt partially, attempting to explain why businesses emphasize that their products are new and whether this is positive or negative. However, the position is not always clear, and the ideas are limited and under-developed. For instance, the introduction states, 'In this essay i will clearly explain my opinion is ot a good development or not,' which is confused and lacks a firm thesis. In the body paragraphs, the examples provided—such as ordering a digital watch or mentioning Nike—are personal and anecdotal rather than fully developed arguments supported by wider societal or economic reasoning. To reach a higher level, you need to extend your ideas with clearer explanations and maintain a consistent, well-developed position throughout all parts of the task.

Coherence and Cohesion: Band 5.0

The essay displays some organization with basic paragraphing and transitional phrases like 'Firstly' and 'Secondly', but there is no clear overall progression of ideas. Cohesive devices are frequently inadequate, inaccurate, or overused, and the referencing is sometimes unclear, such as the ambiguous use of pronouns. For example, sentences run on for too long without appropriate punctuation, making the logical relationships between ideas difficult to follow, particularly in the second body paragraph which lacks a full stop before trailing off into fragmented phrases. To improve, you should ensure that each paragraph builds logically upon the previous one, use a wider variety of accurate cohesive devices, and break long, convoluted sentences into shorter, more manageable units.

Lexical Resource: Band 4.5

The vocabulary range is limited but minimally adequate to convey basic ideas, featuring noticeable errors that occasionally cause difficulty for the reader. There are frequent issues with word choice, collocation, and word formation, such as writing 'doing publicity' instead of 'advertising', 'going time' instead of 'modern era', and 'vary to the quality' instead of 'correspond to the quality'. Additionally, spelling and word form errors, such as 'costumes' instead of 'customers' and 'bands' instead of 'brands', detract from the quality of the writing. To achieve a higher band, you need to expand your lexical repertoire, incorporate less common vocabulary with greater precision, and pay closer attention to natural collocations and accurate spelling.

Grammatical Range and Accuracy: Band 5.0

The text demonstrates a very limited range of grammatical structures, relying heavily on simple or poorly controlled complex sentences. There are frequent errors in grammar, punctuation, and agreement that can cause difficulty for the reader, such as tense shifts ('it states', 'is a good way', 'i will clearly explain') and subject-verb disagreements like 'qualities they are going to mention are actually varies'. Punctuation is also problematic, as seen in the run-on sentences and the abrupt fragment at the end of the text ('Nd'). To progress to the next level, you must incorporate a greater variety of complex sentence forms with improved accuracy, ensure proper subject-verb agreement and tense consistency, and use punctuation correctly to structure your sentences.

See this exact question answered at other band scores. The same prompt compared across bands.

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