Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-02
IELTS Writing Task 2 question
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 5.0)
In this fast and growing world in technolgy, advertisement are likely to make more profit. I strongly agree, that businesses today are more focusing on new product advertisment. In my opinion I believe it is a positive development.
Advertisement has both pros and cons in some or other way. Firstly, there are many good things about advertisement of new products, that one can get to know about different products that are available in market which might be better than the old ones. As technology is taking new heights, one can do anything by sitting at home using internet. To run internet one needs a good phone not neccesarily expensive, advertisement helps in knowing about whats new and also helps in comparing different model, their batter life of phones or any electronic device. For an instance apple launches new iphones every year which looks exactly similar but they contain advance features like more space, improved battery life and so much more. Secondly, many new products are way more compatible and efficient than the old ones. They are very easy to use becuase most of products hace maunal provided with it. Businesses are trying to launch something new every now and than. To examplify, today everybody runs after social media trends, that one follows from instagram and any other social media platform. Businesses advertise their products on every flatform using a reputed or well known face like celebrities, cricketers, actors so that they get more views and eventually it becomes trending.
To conclude, i would like to say that I think marketing products has led to postive development because of its characteristics and technoly advancenment.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
The response addresses the prompt partially by discussing why businesses advertise new products and offering an opinion that it is a positive development. However, the ideas remain limited and under-developed. For instance, the discussion around technology and internet usage wanders into general statements about needing a phone, and the example regarding Apple iPhones is introduced abruptly without deep explanation. The position is stated in the introduction, but the reasoning throughout the body paragraphs lacks sufficient expansion and depth to move beyond a basic treatment of the topic.
Coherence and Cohesion: Band 5.0
There is some basic organisation with attempts to structure the essay using transitional markers such as 'Firstly', 'Secondly', and 'To conclude'. However, there is no clear overall progression, and the logical flow between sentences is frequently disrupted. Cohesive devices are sometimes inadequate or repetitive, and referencing is occasionally unclear, as seen in sentences like 'To run internet one needs a good phone not neccesarily expensive, advertisement helps in knowing about whats new'. Furthermore, paragraphing is poorly managed, grouping multiple distinct ideas into a single dense body paragraph rather than separating them logically.
Lexical Resource: Band 5.0
The vocabulary used is limited but minimally adequate to convey basic meaning. There are noticeable errors in word choice, spelling, and word form that occasionally cause difficulty for the reader, such as 'technolgy' instead of 'technology', 'advertisement' used as an uncountable noun or plural incorrectly, 'batter life', 'neccesarily', 'hace', 'maunal', 'flatform', and 'postive'. Attempts to use less common vocabulary or collocation are sparse, and the overall lexical range restricts the precision of the argument.
Grammatical Range and Accuracy: Band 5.0
The writer uses a limited range of sentence structures, and attempts at complex sentences are frequently faulty, leading to frequent grammatical errors. There are numerous issues with article usage, subject-verb agreement, and punctuation, such as 'In this fast and growing world in technolgy, advertisement are likely to make more profit' and 'I strongly agree, that businesses today are more focusing on new product advertisment'. These errors are frequent and require the reader to occasionally slow down or re-read to grasp the intended meaning.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.