Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-03

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

The business of selling different product is usually depend on how they advertise. The more catchy the flayer of business agency the more customer attract. The claiming of novelty of product is one of the most important feature of the advertisement along side the different advantages of the product. In my point of view its a positive development in the business strategies to make it on the highest level.

The most basic reason of advertise the product as a new thing in the market help to grab attention of other same product selling companies as well as targeted customer.

the most unique feather of your product make it worth million of dollars.

The other reason include its create the hype of nodality and more chance to become trendy product of the year and usually get award so of high selling product.

i have a example to prove this narration from my own experience. A while ago while scrolling social media I have seen a post about hair color selling company that work on novelty, and offer so many unique feathers. Company claim the color of hairs will be 10x more shiny then other ordinary hair color products and one the most inflectional person in million of follower was advertising it. as soon as i saw the post with 10x more shiny i buy the product. I got on my senses back when i saw my name on million of product buying users. it was all the strategy of advertisement that work on novelty.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses both parts of the prompt, discussing why businesses emphasise novelty in advertising and offering a personal opinion that this is a positive development. However, the development of ideas remains limited and under-developed. For instance, the notion that novelty creates hype is stated without sufficient explanation or robust supporting examples. The position is discernible in the introduction and conclusion, but the supporting arguments lack depth and rely on simplistic assertions, such as claiming that a unique feature makes a product worth millions of dollars. To reach a higher level, the writer needs to extend their arguments with more thorough explanations and relevant, well-elaborated examples rather than relying on brief, generalised statements.

Coherence and Cohesion: Band 4.5

There is some organisation present, with distinct paragraphs attempting to introduce the topic, provide reasons, and share a personal anecdote. However, the overall progression is unclear and the logical flow is frequently disrupted. Cohesive devices are used inadequately or inaccurately, and referencing is sometimes confusing, as seen in abrupt transitions between sentences like 'the most unique feather of your product make it worth million of dollars.' Furthermore, paragraphing is not used effectively to separate distinct ideas, and the relationships between sentences often feel disjointed. To improve, the writer needs to ensure clear logical links between sentences and paragraphs, employing a wider and more accurate range of cohesive devices to guide the reader smoothly through the argument.

Lexical Resource: Band 5.0

The vocabulary used is limited but minimally adequate to convey the basic message about advertising and novelty. There are noticeable lexical errors, such as spelling mistakes ('flayer' for flyer, 'feather' for feature, 'nodality' for novelty) and awkward word choices ('selling of different product', 'inflectional person'). These errors and inaccurate word forms cause some difficulty for the reader and impede smooth communication. The range of vocabulary is restricted, and attempts to use less common items often result in incorrect collocations or spelling issues. To achieve a higher score, the writer must expand their vocabulary range, pay closer attention to precise word choice, and eliminate basic spelling and word-formation errors.

Grammatical Range and Accuracy: Band 4.5

The response displays a very limited range of sentence structures, relying primarily on simple sentences with frequent attempts at complex structures that are often faulty. There are frequent errors in grammar, including subject-verb agreement issues ('The business of selling different product is usually depend'), article omission, incorrect verb tenses, and awkward prepositional usage ('work on novelty'). These frequent errors cause considerable difficulty for the reader. Punctuation is also inconsistently handled. To progress to higher bands, the writer needs to demonstrate better control over basic grammatical structures, ensure accurate verb forms and agreement, and increase the proportion of error-free sentences when attempting complex grammatical patterns.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.