Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-10-03

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

Nowdays many businessmen usually emphasise that thier products are new or unique in own advertise we will discuss about it that this way is positive or negative.

It is often argue, that some business do like this because they want to get huge achievement in own career.For instance, If a businessman built a strong career but that have slightly confusion related own business but when he do advertise own company or institude then he want that his business look like huge sucessful and then he do ignore this kind of confusion all of methods he do for own of company reputation.In my way this is very wrong path.

Another compelling argument in support of my opinion is that, this way properly wrong and detrimental for everyone because when their true reveal in front of public then at this time they do very difficulty and uncomfortable.Some company and business also have this kind of activity in my country they want their advertisement look like more greatful. And their business create a lot of benefits and huge success.But this way is not good.

Some people which have small business they also doing this at the present they also want their small business grow rapidtly and fastly.And they fake news advertise in own flex so see them everyone go their towards.And they get a huge profit from it.

In conculsion, and from my prespectives if anyone should increase own business and then that do hardworking and whenever they fase any difficult problem then they keep patience and do fight from them.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

The response attempts to address both parts of the prompt regarding why businesses emphasise new products and whether this is positive or negative. However, the ideas are very limited and under-developed, placing the response in the lower bands. For instance, the writer states that businesses do this 'because they want to get huge achievement in own career' and mentions fake advertising, but these points are explained with vague generalisations rather than fully extended arguments. The position is stated—that this is a 'very wrong path'—but the reasoning lacks clarity and specific support, fulfilling only the minimal requirements of the task.

Coherence and Cohesion: Band 4.0

The response shows some basic organisation with paragraph breaks attempted, but information and ideas are not arranged in a truly coherent way throughout. There is a lack of clear overall progression, making the sequence of thoughts difficult to follow. Cohesive devices are very basic, repetitive, or inadequate, such as 'Nowdays', 'It is often argue', and 'In conculsion'. Furthermore, referencing is frequently unclear, as seen in sentences like 'when their true reveal in front of public then at this time they do very difficulty', which disrupts the logical flow and connection between ideas.

Lexical Resource: Band 4.5

The vocabulary used is basic and repetitive, employing simple terms such as 'business', 'company', 'good', and 'huge'. There are numerous word choice, word form, and spelling errors throughout the text, including 'Nowdays', 'thier', 'institute', 'sucessful', 'greatful', and 'prespectives'. These errors often strain the reader and reflect a limited lexical range. While the writer attempts to discuss a complex topic, the inadequate control of vocabulary prevents precise expression and limits the effectiveness of the communication.

Grammatical Range and Accuracy: Band 4.5

The grammar demonstrates a very limited range of structures, relying mostly on simple or heavily flawed complex sentences. Errors are frequent and often distort meaning, causing difficulty for the reader. There are persistent issues with verb forms, subject-verb agreement, and articles, such as 'when a businessman built a strong career but that have slightly confusion' and 'anyone should increase own business and then that do hardworking'. Punctuation is also poorly handled, with missing commas and run-on structures that hinder sentence clarity.

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