Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-03

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays,Social advertisment plays a very key roll in running of any new business.Companies try to find new ways to advertise their same product in different way.In my opinion,its good trick to engage people by selling same product with new strategy.But,as we know that every thing has its positive and negative both aspects.

So,one major reason that why brands highlight the different features of their product because they know that prople are more attracted towards new things and they show interest in newly launched items.

People like thrilling ideas and creativity.For example apple brand which becomes a brand symbol among people knowing the worth of their phones and other gadgets company is producing every year new model of apple phones with changing in their specifice features like camera,color,battery timing and focus on many other things.

Another reason competition encourages the business to improve their product and helps to uplift the economical conditions of any country.

However, their can also be many disadvantegous,the companies may over exagerate the changes in very small features of product and pressurize the people to meet the competition.By changing minor in product they plat with the mind of customers.This can encourage unnecessary spending of money which leads to

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

The response addresses the prompt partially by discussing both why businesses emphasise new products and whether this is positive or negative, but the development of ideas remains limited and under-developed. For instance, the discussion regarding consumer psychology and company competition lacks sufficient extension, and the essay stops abruptly mid-sentence, leaving the conclusion incomplete. Additionally, the length requirement is not met, as the response falls significantly short of the two hundred and fifty-word minimum.

Coherence and Cohesion: Band 5.0

There is some basic organisation with attempts to structure the essay into an introduction, body points, and a conclusion, but there is no clear overall progression throughout the text. Cohesive devices are used mechanically and sometimes inaccurately, such as the sudden transitions with 'So,' and 'However,'. Furthermore, paragraphing is unconventional and incomplete, with the final sentence trailing off without resolution, making the overall flow disjointed.

Lexical Resource: Band 5.0

The vocabulary range is limited but minimally adequate to communicate the basic points of the prompt. There are noticeable errors in word choice, spelling, and word formation, such as 'Social advertisment', 'key roll', 'prople', 'over exagerate', and 'plat with the mind', which create some difficulty for the reader and reflect a lack of control over less common lexical items.

Grammatical Range and Accuracy: Band 5.0

The writer uses a limited range of sentence structures, and attempts at complex sentences are frequently faulty, such as in the clause 'one major reason that why brands highlight... because they know...'. There are frequent errors in grammar and punctuation throughout the text, including missing articles, incorrect prepositions, punctuation omissions, and subject-verb agreement issues, which cause strain and difficulty for the reader.

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