Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-10-04

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

The global competitions are increasing every day, this encourages businesses to utilize avertisment to enhance their salles. I believe this consider positive development because it provides customers benefit.

Comepition between businesses in differents industries encourages comapnies to promote their products on differents digital palforms. Nowadys, single product can be manufacture by many companies, this why become very popular that these businesses try to use virable methods to reach coustomers in order to rise their salles. For example, BMW adopte new methods to enhance their salles by using Facebook ads, which allow them to reach millions of people worldwide, showing their unique enginee properties that consume less fuel. As a result, higher proportion of people become more attracted to BMW cars, increasing their salles and annual profits. Therefore, ads provide unvaluable benefits for differents businesses in terms of financial benefits.

In addition, advertising provide considerable advantage for consumers too. Online ads designe to reach millions of people simultanuously, which enable them to cheack and compare different features of products online before they purchase. For instance, when persons want to purchase economical car, ads that appeare on social media consistelty for different comapnies may help them to select the best economical car in terms of fuel consumption and after sell services. Subsequently, individuals will able to select approperiate chioce and avoiding them to spent their money trying to discover the options that decives provide. Thus, this trend provide considerable benefits for end users.

In conclusion, altough advertising associated with higher financial benefits for comapnies, it is also provide undeniable advantages for consumers, allowing them to make correct product selection.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses both parts of the prompt regarding why businesses emphasise new products and whether this is positive or negative. The position is evident throughout, particularly in stating that advertising and product novelty provide mutual benefits for companies and consumers. However, the ideas remain somewhat limited and under-developed. For example, while the point about BMW is introduced, the explanation relies on broad generalisations rather than fully extended arguments. To reach the next level, the ideas would need more thorough elaboration with deeper analysis, moving beyond basic examples to fully developed supporting points.

Coherence and Cohesion: Band 6.0

The essay presents a coherent overall arrangement with a clear introduction, body paragraphs, and a conclusion. Paragraphing is used sufficiently to separate distinct ideas, such as the benefits to companies versus the benefits to consumers. However, cohesion is sometimes mechanical or faulty, seen in transitions like 'Therefore' and 'Thus' which do not always logically link the preceding clauses smoothly. Referencing is also occasionally unclear, such as pronoun use referring back to general concepts. Improving the flexibility and accuracy of cohesive devices would elevate this aspect of the writing.

Lexical Resource: Band 5.0

The vocabulary used is limited but minimally adequate to convey the basic message. There are noticeable lexical errors and spelling mistakes throughout the text, such as 'avertisment' instead of 'advertisement', 'salles' instead of 'sales', 'virable' instead of 'viable', 'coustomers', 'cheack', 'appeare', 'consistelty', 'comapnies', 'approperiate', 'chioce', and 'altough'. These errors reflect an insufficient command of spelling and word choice, occasionally causing some difficulty for the reader. Incorporating a wider range of less common lexical items with greater precision and accurate spelling is necessary for further progress.

Grammatical Range and Accuracy: Band 5.0

The writing demonstrates a limited range of structures, relying mostly on simple sentences alongside some attempts at complex forms that are often faulty. There are frequent grammatical errors that can cause difficulty for the reader, including comma splices and run-on sentences like 'single product can be manufacture by many companies, this why become very popular that these businesses try to use virable methods'. Other errors involve verb forms, subject-verb agreement, and missing articles, such as 'advertising provide', 'when persons want', and 'individuals will able'. Achieving better control over sentence boundaries and grammatical accuracy is essential for improvement.

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