Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-07

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In their advertising , business nowadays usually emphasise that their products are new in some way . From my point of view, it is a positive development .

To begin with , there is an array of positive development because it encourages business to innovate and produce better products . when companies compete with each other they try to add new features , improve quality and make products more convenient for customers .Moreover , introducing new products can create more job opportunities . For example ; new technology can save people time and make their daily life easier .

On the other hand , it also helps customers to choose latest products and they can try new products and can buy which they feel suitable for thier needs . Eventually , it can have positive impact on people about buying products . For example ; before one month I saw the advertisements about makeup products on social media with their benefits and after that i searched it on the google . After searching about it , I found it suitable for me and it seems good for my skin. I ordered it online and I received it in few days after I placed the order . This method , saved my time and I got experience of how to order products online that you like .

To conclude , although , there are plethora of merits are saving people time , experience with order online and increase more job opportunities .

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear opinion that this is a positive development and include relevant points about innovation, convenience, employment and customer choice. The personal example about seeing a makeup advertisement and ordering the product also supports your view. However, the reasons businesses emphasise novelty are not explained directly enough: you could discuss attracting attention, differentiating products from competitors, or increasing sales. The job-creation point is asserted rather than developed, and the conclusion lists benefits without fully answering why businesses use this strategy. The response is 240 words, so it is 10 words below the required minimum; this limits the opportunity to develop the task fully. Add explanation and a more specific example to address both parts more completely.

Coherence and Cohesion: Band 5.0

Your response has an introduction, body paragraphs and a conclusion, and the reader can follow the general positive position. Linking expressions such as “To begin with,” “Moreover,” and “To conclude” help signal stages in the response. However, the progression is not consistently logical: the paragraph beginning “On the other hand” does not present a contrasting view, but continues listing advantages. The example about ordering makeup also takes up considerable space without clearly connecting each detail to the question of why businesses promote newness. Some transitions, including “Eventually,” do not express the intended relationship clearly, and the conclusion is an incomplete summary. Group the reasons businesses advertise novelty together, then explain the effects on consumers, using more precise links between each claim and its support.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “innovate,” “features,” “convenient,” “job opportunities,” and “advertisements,” so the main ideas are generally understandable. There are also attempts at more formal phrasing, such as “an array” and “plethora.” However, several choices or combinations are unnatural or imprecise, including “positive development” where you mean multiple benefits, “choose latest products,” and “positive impact on people about buying products.” Spelling and word-form slips such as “thier” and “makeup products” are noticeable, while repeated use of “products” and “positive” limits variety. Aim for more precise collocations, such as “attract consumers,” “gain a competitive advantage,” and “influence purchasing decisions,” and check spelling carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including a conditional structure in “when companies compete with each other they try to add new features” and a longer sequence describing your online purchase. This gives some variety, and the overall meaning is usually recoverable. However, errors are frequent and sometimes make sentences difficult to follow. Examples include “there is an array of positive development,” “they can buy which they feel suitable,” and “although, there are plethora of merits are saving people time.” Articles, agreement, sentence construction and punctuation need attention. Capitalisation is also inconsistent, as in “when” after a full stop and “i.” Practise building complete sentences with a clear subject and verb, and check articles, plural forms and punctuation before submitting.

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