Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-07

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays,many companies highlight the new features of their products in their advertisements. This mainly use to attract more customer. Yes, its is a positive development for advertising businesses to attract customer.It encourages innovation.

The main reason for this is that businesses want to attract more customers.In todays competive market,doind this tings to attract more customers for example, smart phones advertising new models of phones and highlights for attract customers these all are technique to attract peoples. in my own experience,usually its a positive development for the advertising businesses because i believe that in today market there is a lot of competetion.And when smartphones company launch new models its improved cameras,longer battery,life and faster performance.

I believe that this trends is positive development for the companies because they advertising busniess because we need to promoted own businesses and yes i believe is positvie deleopment for the businesses to advertise the busniess.Moreover,the introduction of new products can create new jobs for people working in areas such as technology,design and marketing.Therefore,althrough excessive advertising may sometimes encourage unnecessary purchases,the overall effect of profuct innovation is positive because its benefits both buniesses and customers.Furthermore, cometition cncourages comapnies to invest in research and development,which can create new technologies and employment opportunities.Therefore,althrough some new products may encourage unncessary spending,I believe that product innovation is generally beneficial to both businesses and consumers.These improvements allow people to communicate,work and perform everyday tasks more easily.And its also intoduced a jobs for unemplyoment and also for communicate each other for businesses advertise.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you explain that businesses highlight new features to attract customers, and you state that this is generally positive. The smartphone example—improved cameras, battery life and performance—supports the topic, while the points about jobs and research and development add relevant reasons. However, the explanation is repetitive, and several ideas are asserted rather than developed. For instance, the claim that advertising creates employment is mentioned more than once but is not clearly explained. The possible downside of unnecessary purchases appears briefly, but you do not explore it or weigh it against the benefits. Develop fewer points with specific explanations or examples, and make your position clear from the introduction through to the conclusion.

Coherence and Cohesion: Band 4.5

There is an identifiable overall direction: the response moves from the reason for advertising new products to the view that this is positive, and it includes relevant supporting points. However, the organisation is difficult to follow because ideas are repeated and several sentences run together. The final section repeats the benefits of innovation, employment and avoiding unnecessary spending rather than building a clear progression. Connectors such as “Moreover,” “Furthermore,” and “Therefore” are used, but some do not show a clear relationship between the ideas that follow. Use distinct paragraphs for the explanation, benefits and conclusion, and ensure each paragraph develops one main point. Clear sentence boundaries and more precise referencing would also help readers follow your argument.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertisements,” “competition,” “research and development,” “innovation,” and “employment opportunities.” These terms show an attempt to discuss the subject beyond basic everyday language. However, the range is limited and several word-choice, collocation and spelling errors make parts of the response difficult to understand, such as “doind this tings,” “highlights for attract customers,” and “introduced a jobs.” Repetition of “attract customers,” “businesses” and “positive development” also limits flexibility. Aim to learn accurate phrases as complete units, such as “emphasise new features” and “launch a new model,” and proofread spelling and word forms. More precise vocabulary would make your reasons clearer.

Grammatical Range and Accuracy: Band 5.0

You attempt both short statements and longer sentences with reasons and examples, including “Moreover, the introduction of new products can create new jobs…” This shows some effort to use more than one sentence pattern. However, control is inconsistent: errors in sentence structure, agreement, verb forms and punctuation occur frequently and sometimes make meaning hard to follow. For example, “This mainly use to attract more customer” lacks a correctly formed verb phrase, while “I believe that this trends is positive development” has problems with agreement and articles. Several ideas are joined without clear sentence boundaries, particularly in the smartphone example. Practise forming complete sentences with a clear subject and verb, then check agreement, articles and punctuation before submitting.

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