Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-10-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, businesses are emphasising their new product in some way by advertising. The primary reason can be to attract the customer's interest. Another reason can be creating the urgancy to increase profitablity. It can have both positive and negative impact on people's life depending on which purpose they are getting influenced.

The primary reason of advertising a new product or new benefit of a product is businesses are trying to attract various customer's interest. For example, Apple company recently released new Iphone version with advanced features and design to attract new customer's interest. The positive impact of this product's advertising can increasing demand in consumers. It will increase the revenues of the business owners. On the other hand , SS the price is too high for some consumer's it can increase social crimes. People can get involve in crimes to collect the money. It can also have a negative mpact on mental health and can affect relationships between people.

Another reason we can highlight is creating the urgency to increase the profitablity in a short time period. For example, in a wholeseal there are different types of discount in new verition of a products. It increase the demand of the product immidiately to the consumers.If the users get benefited it can also increase repeat purchase which increase the profitablity of a business. The positive impact of it can be it helps to get higher rate and good reviews. people are encoraged to buy it more to try the benefit. On the other hand, negative impact can be reduction of longterm loyalty.

In conclusion, it can be seen that there are both positive and negative impact on advertising new products.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions by giving two reasons—attracting customers and creating urgency to increase profits—and you indicate that the development has positive and negative effects. The Apple example supports the first reason, while discounts illustrate the second. However, the response does not establish a clear overall judgement about whether this is mainly a positive or negative development: the conclusion only repeats that there are effects on both sides. Some consequences, such as the claim that high prices may lead to crime, are asserted without explaining the link, and the discussion of long-term loyalty is brief. State your position directly and develop each main point with a clearer explanation or relevant example.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, two body paragraphs organised around separate reasons, and a conclusion. Phrases such as “For example,” “On the other hand,” and “In conclusion” help signal the direction of the discussion. However, progression within the paragraphs is sometimes unclear because several effects are added without showing how they connect to the main reason. For instance, the first body paragraph moves from increased demand to crime and mental health, while the relationship between these points is not fully explained. Some linking is also mechanical or awkward, and the conclusion does not resolve the position introduced in the opening. Use clearer topic sentences and connect each consequence explicitly to your argument.

Lexical Resource: Band 5.0

You use relevant vocabulary for the topic, including “advanced features,” “demand,” “revenues,” “repeat purchase,” and “long-term loyalty.” These choices show an attempt to discuss both marketing and its effects. However, the range is limited and several noticeable spelling and word-choice errors make parts less clear, such as “urgancy,” “profitablity,” “wholeseal,” “verition,” and “immidiately.” Some phrases are also unnatural, including “various customer's interest” and “higher rate and good reviews.” Aim for accurate forms and more natural collocations, such as “attract a wider range of customers” and “increase short-term profits.” Proofreading spelling and choosing precise expressions would make your ideas easier to follow.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including conditional structures such as “If the users get benefited…” and contrastive clauses beginning “On the other hand.” However, control is inconsistent, and errors in sentence structure, agreement, articles, and plurals sometimes make the meaning difficult to follow. For example, “The primary reason … is businesses are trying” needs a clearer grammatical construction, while “It increase the demand” has a subject–verb agreement error. The sentence about the product’s advertising “can increasing demand” also uses an incorrect verb form. Practise building accurate clauses with a clear subject and verb, and check agreement and verb forms before adding more complex structures.

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