Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-10-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

There is no denying in the conviction that the phenoemnon of many countiries highlights the new features of their products in their asvertising is ubiquitous across the globe due to its importance. Although majority of denizens are in favour of this notion due to its merits but some of the individuals highlight its demerits first. This essay intents to articulate the benefits and drawbacks of this trend in the subsequent paragraphs.

Initiating with the benefits of products, the first and foremost key benefit is Better product quality. For example, comanies introduce new features to improve the quality of their products. This helps customer enjoy better services and more easily. Another benefit which which can strike the ind of people is technological develpoment. To expalain it, companies with each other, they try to develop new skills and new technologies and also new products. Thus, it is clear that this notion has ertainly undeniable merits.

On its darker side, some of the drawbacks which make it problematic are firstly, environment problem. This is because, frequently replacement of electronic products creates more wastes and harms the environent. Secondly, unncessary spending. For instance, may people waste time advertising because they are unncessary products like technologies develpop. Hence, due to these reasons many are against pf this trend.

In summation, compjhrensive exploration elucidates the dichotomous nature of their products in their advertising, delinedating its merits and demerits . While acknowledging the undeniable benefits of this topic, it is equally crucial to adress its inherent drawbacks. Thus, a balanced and cautions approach is essential in navigating its coblexties.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both the advantages and disadvantages, mentioning improved product quality and technological development as benefits, and waste and unnecessary spending as drawbacks. However, the task also asks why businesses emphasise novelty, and this is not clearly explained: the essay focuses mainly on possible effects rather than reasons such as attracting customers or gaining a competitive advantage. Your position on whether this is positive or negative is also unclear. The introduction says people hold differing views, while the conclusion recommends a balanced approach without stating your own overall judgement. Several points, including technological development and unnecessary spending, are asserted but not sufficiently explained or supported with specific examples. Develop the reasons behind the advertising trend and state a clear view.

Coherence and Cohesion: Band 6.0

The response has a recognisable overall structure: an introduction, separate paragraphs for benefits and drawbacks, and a conclusion. This makes the main stages easy to identify. You also use signposting such as “For example,” “Secondly,” and “In summation.” However, some links are mechanical or do not accurately express the relationship between ideas. For instance, “Although ... but” combines two contrasting linkers, and “Hence, due to these reasons” repeats the same connection. The progression within the benefits paragraph is also difficult to follow in “companies with each other, they try to develop...” because the relationship between competition and innovation is not clearly expressed. Use simpler, precise transitions and make each paragraph develop one clear point in a logical sequence.

Lexical Resource: Band 5.0

You attempt a range of vocabulary, including “ubiquitous,” “technological development,” “drawbacks,” and “inherent,” and you use terms relevant to advertising and products. However, the range is not controlled consistently, and frequent spelling errors make some wording difficult to understand, such as “phenoemnon,” “comanies,” and “environent.” Several choices are unnatural or inaccurate: “denizens” is an awkward way to refer to consumers, “waste time advertising” does not convey the intended idea, and “dichotomous nature of their products” misrepresents the discussion of advantages and disadvantages. Prefer accurate, natural expressions over conspicuously formal vocabulary, and check spelling and collocations carefully. More precise wording would help your ideas come across clearly.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a concession in the opening and cause-and-effect structures such as “This is because...” and “Thus...”. However, complex constructions are often faulty, and frequent errors can make the intended meaning difficult to follow. For example, “Although majority of denizens ... but some...” has an incorrect article and conflicting conjunctions, while “companies with each other, they try...” lacks a clear grammatical connection between its clauses. There are also problems with sentence construction and punctuation, as in “This helps customer enjoy better services and more easily.” Work on building complete clauses, using articles and plural forms accurately, and checking that each sentence has a clear subject and verb. Simpler, well-controlled sentences would improve clarity.

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