Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Advertesment is becoming of the very helpful method to give information about their product. Nowdays most probally businessman introduce their product in market by giving advertising. This development have both negative and positve views for which vindication would be elaborated in upcoming paragraphs.

To commence with, there are many positie pints associated with it, teh first and foremost is, it attracts the costumers. To explain it, the new product launched in market it gets the number of costumer by advertising. For example, if company launches a new product in market they give advertisment of their product with some famous celebrity to attract the people.

Furthermore, other major points are due to competition in market the companies have to launch some new product and new features.

On the other hand, there are some negative points are also there.The children gets more attract by the advertisment. for example, The junk food items are more liked by the teenagers which can affect their health.

conclusion, After taking all aspects in my conserdation, I would like to emphasize that, it has both positive and negative development. The sale of product can gets high and there are some negative points also associated with this.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You address both questions by suggesting that businesses advertise new products to attract customers and compete, and you give a relevant concern about junk food advertising affecting teenagers. However, the response only partially fulfils the task: the reasons are briefly stated rather than explained, and the positive-or-negative judgement is not clear. The conclusion calls the development both positive and negative without deciding which view you support, while the competition point is left undeveloped. The celebrity example is relevant but needs more explanation of how emphasising novelty influences buyers. The response is 51 words below the required minimum, which limits the space available to develop your ideas. Explain each reason with a specific consequence and state a clear overall position.

Coherence and Cohesion: Band 5.5

Your response has a recognisable structure, with an introduction, a paragraph presenting positive points, a contrasting paragraph, and a conclusion. Linking phrases such as “To commence with,” “Furthermore,” and “On the other hand” help signal the direction of the discussion. However, progression is limited because the second positive point is only one sentence, and the negative paragraph moves quickly from children to junk food without fully connecting the ideas. Some transitions feel mechanical, and the conclusion begins with “conclusion” rather than a complete linking phrase. Develop each paragraph around one main idea, explain it, and connect the example explicitly to the claim. This would make the overall progression clearer and reduce the sense of a list of points.

Lexical Resource: Band 5.0

You use some vocabulary relevant to the topic, including “competition,” “features,” “celebrity,” and “affect their health,” so the reader can generally understand the subject. However, the range is limited and several spelling and word-choice errors make the writing less clear or natural, such as “Advertesment,” “costumers,” “positve,” and “vindication.” Some phrases are also awkward, including “gets the number of costumer” and “liked by the teenagers.” These errors are noticeable and occasionally make the reader work to understand your meaning. Build a more accurate set of topic phrases, such as “launch a product,” “highlight its novelty,” and “attract potential customers,” and check spelling and collocations carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a conditional example beginning “if company launches a new product” and a sentence explaining that junk food “can affect their health.” However, the range remains limited, and errors in sentence construction and basic grammar occur frequently. For example, “This development have” has a subject–verb agreement error, while “the new product launched in market it gets” combines clauses without a clear grammatical connection. Articles and plural forms are also often missing or inconsistent, as in “the costumers” and “some new product.” Punctuation is sometimes faulty, particularly where sentences run together. Practise building accurate subject–verb–object sentences first, then add subordinate clauses and check agreement, articles, and sentence boundaries.

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