Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-13

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays, many companies are advertising their product was a special importance as brand new item in some ways.I strongly believe that this is positive development, which provide better information to purcheser.

There are many reason to emphasise their product as new way. One of the crucial reason is that the main strategy of the company to illustrate their product in the advertisement. Moreover, advertisiment is the best way to sell the product to public, and many companies pay to celebrities to promate their product. In result the fans started purchasing that product, which increases the sales. In addition, i personally believe that promating products can helps to the economy as well as it benefits to seller and purcheser. For instance, in many areas or nations many people didn't heard about a product which they see by advertisiment in social media and in recent study shows that ads can helps seller to attract the customer.

Another important reason why it is positive development is that it can helps bussiness in various ways. Firstly, bussiness can take help to expand their bussiness in online market place which they can boost their product through the help of advertisiment. Furthermore, the market of advertisiment is one of the largest place to emphasise their items and in recent time many bussinesses are heavily realy on online ads to promotes their goods. For example, firms like apple or samsung spend heavy capital in online place such as meta ads or google ads.

In conclusion, I strongly believe that advertisiment is emphasis the bussinesses in positive way and increasing usage of internet are helps companies to illustrates their product to the public.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You state a clear view that emphasising newness is positive, and you give relevant reasons, including attracting customers, increasing sales and helping businesses reach online markets. However, the response only partly answers the question because it does not explain clearly why companies specifically highlight that their products are new. Much of the discussion shifts to advertising in general, such as celebrity promotion and online ads. The examples about Apple and Samsung and people discovering products through social media are relevant, but they are asserted rather than explained in detail. Develop the link between novelty and consumer interest—for example, how a new feature can distinguish a product from competitors—and support each main point with a specific explanation or example.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, two body paragraphs and a conclusion. The paragraphs also have identifiable central topics, and signposts such as “Moreover,” “In addition” and “For example” help show relationships between points. However, progression is sometimes repetitive: both body paragraphs focus broadly on advertising’s ability to promote products and increase business success, rather than developing distinct aspects of the argument. Some links are unclear, as in “In result the fans started purchasing that product,” where the connection to the claim about newness is not established. The conclusion repeats the position but does not clearly summarise the reasons. Organise each body paragraph around a separate answer to the prompt and use references and linking phrases to make the reasoning explicit.

Lexical Resource: Band 5.0

You use some task-related vocabulary, including “advertisement,” “sales,” “online market place” and “attract the customer,” so the reader can generally follow the topic. However, the range is limited and several word-choice, collocation and spelling problems make the writing less clear or natural. Phrases such as “a special importance as brand new item,” “promate their product” and “heavily realy on online ads” show difficulty expressing ideas precisely. Repetition of “advertisement,” “product” and “business” also limits flexibility. Build a more accurate set of expressions for novelty and marketing, and check spelling and word forms. More natural choices such as “emphasise a product’s novelty” and “promote a new product” would make the argument clearer.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentences, including clauses introduced by “which,” “that” and “why.” However, complex structures are often faulty, and frequent errors in agreement, verb forms, articles and sentence construction sometimes make the intended meaning difficult to follow. For example, “this is positive development, which provide better information” has problems with the article and verb agreement, while “promating products can helps” combines incompatible verb forms. The final sentence, “increasing usage of internet are helps companies,” also contains several grammatical problems. Practise building accurate sentences with one main clause and a correctly formed subordinate clause, then check subject–verb agreement and verb patterns such as “can help” and “helps companies.”

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