Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 16 · 2026-10-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.0)

In their advertising, businesses nowadays usually emphasise that there proudcut are new some way i was agree this positive

Firstly, advertising is important in those days because every product sell bye the online advertisment For example Person open shop any shop i think burgur shop open now this person start online advetisement in the social media tiktok facebook and youtube more people watching this shop vedio i think this is positive

secondly, negative because the product advertising start in you set expired product police is inqury start to the product this is negative

AI examiner evaluation

Task Achievement / Task Response: Band 3.0

The response makes a brief attempt to address both questions: it suggests advertising helps businesses attract attention, and it calls the trend positive before introducing a negative point about expired products. However, the position is unclear and the reasons are not sufficiently explained; the example of a burger shop using social media does not show why businesses emphasise that products are new. The point about expired products is also difficult to connect to the question. The response is largely underdeveloped and does not provide a clear, supported answer. It contains 85 words, which is 165 words below the 250-word minimum; the eight words copied from the prompt are excluded from this count. Develop a clear position and explain each reason with a relevant example.

Coherence and Cohesion: Band 4.0

There is a basic attempt to organise the response using “Firstly” and “secondly,” and the writer signals a change from a positive to a negative point. These markers give the reader some indication of the intended structure. However, the ideas within the sentences are not arranged clearly, and the relationship between the advertising example and the claim that this is positive is not explained. The second point about expired products appears abruptly and is hard to follow. Punctuation and sentence boundaries are also missing, making the progression difficult to track. Use separate paragraphs for the two sides or reasons, and connect each claim to its explanation with clear linking sentences.

Lexical Resource: Band 4.0

The response uses a small set of relevant words, including “advertising,” “product,” “online,” and “social media,” so the general topic can be recognised. It also attempts to refer to current platforms such as TikTok, Facebook, and YouTube. However, vocabulary is basic and repetitive, and frequent spelling and word-choice errors make parts difficult to understand, such as “proudcut,” “advetisement,” and “product advertising start in you set expired product.” More precise language is needed to explain the idea of novelty and its effects on consumers. Learn and use topic-specific phrases such as “launch a new product,” “attract potential customers,” and “gain a competitive advantage,” checking spelling and collocations carefully.

Grammatical Range and Accuracy: Band 4.0

The response attempts simple statements and a longer example, and the intended meaning is sometimes recoverable. However, sentence structures are very limited, and frequent errors in verb forms, agreement, articles, and sentence boundaries make the message difficult to follow. For example, “every product sell” lacks correct subject–verb agreement, while “Person open shop” has an incorrect verb form and missing article. The opening sentence also lacks clear grammatical structure, and the long sentence beginning “For example” needs punctuation and clearer clause construction. Practise accurate simple sentences first, then combine them using because, although, and which. Check that each sentence has a subject and correctly formed verb.

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