Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 16 · 2026-10-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.0)

in today competitive market it is common for companies to highlight the novelty of there product in advertisementss. this strategy is driven by competition ,and believed it is largely a positive development.

there are two main reasons why businasses focus on newness .firstly, the consumers are naturally attracted to the latest things .in the world driven by techological advancement and changing fashion trends ,people often associate new with better faster or more efficient. For.

sdjhb b fkgr grl gkhgh v cvv jhlvbv

AI examiner evaluation

Task Achievement / Task Response: Band 3.0

You begin to address both parts of the prompt: you suggest that businesses promote novelty because consumers are attracted to the latest products, and you state that this is “largely a positive development.” However, the response does not explain the positive effects or develop the reasons with examples, and the second part of the question is left unsupported. The final text, “sdjhb b fkgr grl gkhgh v cvv jhlvbv,” is unrelated and prevents the response from forming a complete argument. The required minimum length is not met, so there is too little relevant material to demonstrate a developed answer. To improve, explain both why businesses use this strategy and why you consider its effects positive or negative, supporting each point with a relevant example.

Coherence and Cohesion: Band 4.0

There is a basic attempt to organise the response: an opening introduces the topic and position, followed by a paragraph beginning “there are two main reasons.” The sequence from competition to consumer interest is understandable, and “firstly” signals the start of a reason. However, the promised two reasons are not completed, and the paragraph ends abruptly at “For.” The unrelated string at the end also breaks the flow and makes the response difficult to follow as a whole. Use separate, complete paragraphs for the introduction, each main reason, and the evaluation of whether this is positive or negative. Connect each point with clear transitions and ensure that every paragraph develops one complete idea.

Lexical Resource: Band 4.5

The response includes some relevant vocabulary for the topic, such as “competitive market,” “novelty,” “consumers,” and “technological advancement.” These choices show an attempt to discuss advertising and changing consumer preferences rather than relying only on very basic words. However, spelling and word-form errors are frequent, including “there” for “their,” “advertisementss,” “businasses,” and “techological.” Some phrasing is also imprecise: “highlight the novelty of their product” could be expressed more naturally as “emphasise the innovative features of their products.” The random letter sequence at the end is not meaningful vocabulary. Proofread spelling carefully and build a wider set of accurate topic phrases, such as “product innovation” and “consumer demand.”

Grammatical Range and Accuracy: Band 4.5

You attempt a few sentence patterns, including a complex opening clause (“in today competitive market it is common for companies to highlight…”) and a sentence explaining consumer preferences. This shows some effort to go beyond isolated simple statements. However, grammatical control is inconsistent: “and believed it is largely a positive development” lacks a clear subject and has an incomplete verb construction, while “people often associate new with better faster or more efficient” needs clearer grammatical framing and punctuation between the comparisons. The fragment “For.” also leaves a sentence unfinished. Use complete clauses, check articles and possessives, and punctuate lists and sentence boundaries. Practising accurate simple sentences before adding subordinate clauses will make your ideas easier to understand.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.