Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-18

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays, organizations are making business on commercial based. Many of them claim about their producal is unique from other, that is the model when business turn coustomer mindset to consider their peoduct. I consider this aproach is positive development.

Mainly in every company need sale, some time companies are claming over, than his product, like a beauty cream brand claim their product gives white skin in 7 days afcous that is not possible, everyone now that but that ads is working for that brand. Another example in health care where may gym brands claim loss weight in 7 or 14 days that is some type working due to body type but that is not for everyone. I think this type of marketing is making negative side effect on clints.

Most of brand really have thinks that is making their brand unique, like Milk companies have control on market and their milk quality is also to good like, nutrients for kids, vitamins and minerals for old peoples more over enrichment of vitamn C and may othere that is unique product that is also postive for clints and as well as organizations. People then believe on such type of product and market it by own that is good for companies.

In conclusion, if businesses have strong unique product and that is also beneficial for companies on that if they calim there product is totaly new and unique from market thats is positive otherwise that is not good for anyone or any type comapany.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear overall view that highlighting genuine product differences can be positive, while misleading claims can harm customers. The examples of skin-lightening cream and rapid weight-loss promises are relevant, and the milk example supports your positive view. However, the question asks why businesses emphasise novelty, and this reason is only briefly suggested through the idea of attracting customers. Your discussion also shifts between whether the practice is positive and whether particular claims are truthful, without fully explaining the distinction. Develop the reasons more directly—for example, how novelty attracts attention, differentiates a product, or increases sales—and explain the benefits and risks in more depth. This would make the response address both parts more fully.

Coherence and Cohesion: Band 5.0

The response has an introduction, two body paragraphs and a conclusion, and the paragraphs broadly separate misleading advertising from genuine product benefits. This gives the reader some organisation. However, progression within paragraphs is not always clear: the first body paragraph moves from general sales needs to two examples and then to a brief judgement, while the second combines several claims about milk products and customer trust. Linking phrases such as “Another example” and “In conclusion” help, but connections between ideas are sometimes unclear or mechanical, and references such as “that is” are repeated without always making the relationship precise. Use clearer topic sentences and explain how each example supports the paragraph’s main point.

Lexical Resource: Band 4.5

You attempt vocabulary relevant to advertising and products, including “unique,” “marketing,” “brand,” “nutrients,” and “vitamins and minerals.” These choices show that you can communicate the topic, but the range is limited and several word choices or collocations make meaning difficult to follow. For instance, “making business on commercial based” and “claim about their producal is unique from other” do not express the intended ideas naturally; spelling errors such as “coustomer,” “peoduct,” and “clints” also reduce clarity. Build a more accurate set of phrases for describing advertising and consumer behaviour, and check spelling and word forms carefully. More precise expressions would help you explain your reasons without relying on repeated general words such as “good” and “type.”

Grammatical Range and Accuracy: Band 5.0

You use some simple sentences and attempt longer structures, including “if businesses have strong unique product…” in the conclusion. However, complex sentences are often faulty, and frequent errors in sentence structure, agreement, articles and verb forms can make the reader work to understand your meaning. For example, “Mainly in every company need sale” lacks a clear grammatical structure, while “that is not possible, everyone now that” joins ideas without appropriate punctuation or a linking structure. In “their product gives white skin,” the singular subject and verb are handled more successfully, but control is inconsistent. Practise building complete sentences with a clear subject and verb, then connect clauses using accurate conjunctions and punctuation.

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