Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-19

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In this 21st century , this debate is under the discussion that how the businesses are expand by the advertisment . I am going to talk merit and dismerit with some real life examples.

Overall, advertisind have a good impact and helpful for the companies and businesses , Nowadays its more renowned because everbody use the technology so they can new products with in seconds.

TO Comment with this ,I consider that companies and businessman specailly hires a commerecial and vlogers because they can be helpful for the promotion of the products . These organization paid a handsome amount of the influencers to become a well known brand and company. Nowadays , I am a social person and I also have asses to find every single things and get a trendy dresses , shoe and other accessories by online shopping . For example , if a brand launch somethings new they always catch the vlogers because people watch them and copy thier fashions.

secondly , these have some cons because sometimes people just watch and excited to buy the product without seeing the page ,company or website . For example , I Remember that when i was younger i bought a dress without seeing page ,furthurmore when i got this dress its totally different from the picture and size or color were not suitable for my perosnality. so influencer also took money from the company for the advertisment and its not a good way to sell a product .

I close my statement , somethings buying online and watch some add is a good thing and convenient because its safe time nad money , however copmany shuold be provide same thing without any sacm because its nit good for social people.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a relevant example of why businesses promote products as new: influencers and vloggers can attract viewers and encourage them to copy trends. You also take a broadly positive view while acknowledging a drawback, using your online dress purchase to illustrate misleading advertising. However, the response only partly answers the question. The reasons businesses emphasise novelty are not clearly explained, and the discussion shifts toward online shopping and influencer advertising rather than focusing consistently on the idea of products being new. Your position is also difficult to identify precisely: the opening promises to discuss merits and demerits, while the conclusion calls advertising convenient but does not clearly state whether the development is positive or negative overall. Develop the reasons and make your judgement explicit.

Coherence and Cohesion: Band 5.0

There is some basic organisation: an introduction, a paragraph about promotion through influencers, a paragraph describing a negative experience, and a concluding statement. The example about receiving a dress unlike its online picture gives the second body paragraph a recognisable focus. However, progression between ideas is not always clear, and the opening and conclusion do not establish a consistent line of argument. Connectors such as “Overall,” “To comment with this,” and “secondly” are awkward or do not clearly show how the ideas relate. Some sentences also combine several points without clear links, making the reasoning harder to follow. Use topic sentences that directly answer the question, then explain and illustrate each point in sequence; use referencing and linking phrases accurately rather than relying on a few repeated transitions.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to advertising and commerce, including “promotion,” “influencers,” “brand,” and “online shopping,” and these terms help communicate the general subject. There is also an effort to use evaluative language such as “convenient” and “not a good way to sell a product.” However, the range is limited and many spelling, word-form, and collocation errors make parts of the response difficult to understand, for example “advertisind,” “commerecial,” “asses,” and “safe time.” Some expressions are imprecise, such as “new products with in seconds” and “catch the vlogers.” Aim for accurate, natural phrases such as “promote newly launched products” and “reach a wider audience.” Proofreading spelling and choosing precise collocations would make your ideas clearer.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including a conditional example beginning “if a brand launch somethings new” and a contrast in the conclusion using “however.” This shows an effort to connect ideas, but complex sentences are often faulty, and errors occur frequently enough to make some meanings unclear. For instance, “how the businesses are expand” has an incorrect verb form, while “these organization paid” has an agreement and tense problem. Sentence boundaries and punctuation are also inconsistent, as in “To Comment with this,I consider…” and the long sentence about buying a dress. Practise forming complete clauses with consistent tense and subject–verb agreement, and use full stops to separate ideas. More accurate control of these basics would make your argument easier to follow.

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